Southwest Airlines’ social business org chart.
Stories by Seth Arenstein
Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.
Another Twitter change debuted on Tuesday, Oct. 6, at 12:01 a.m.—“Moments,” a pastiche of videos, tweets and photos of trending stories and events.
We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.
It seems nearly everyone admits that it is less than ideal when PR and marketing work in silos. Fortunately, we hear more and more examples of silos being a thing of the past.
In advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.
To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.
Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.