Stories by Seth Arenstein

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Subscriber Exclusive: Org Chart—How Southwest Airlines Thinks About Social Media

October 19th, 2015 by

Southwest Airlines’ social business org chart.

A Peek Inside Southwest’s Social Response to Its Tech Glitch

October 14th, 2015 by

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.

Twitter’s ‘Moments’ Packages Trending Stories, But Is a No-Pitch Zone

October 8th, 2015 by

Another Twitter change debuted on Tuesday, Oct. 6, at 12:01 a.m.—“Moments,” a pastiche of videos, tweets and photos of trending stories and events.

How to Get Executives to Submit to Media Training…and Maybe Enjoy it

September 29th, 2015 by

We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.

4 Tips for Managing a Geographically Diverse Team

September 22nd, 2015 by

It can be challenging to manage a team when the entire group sits just outside your door. What do you do if they are geographically dispersed?

How to Make Marriage of PR & Marketing Work? Clear KPIs and Meetings, Meetings, Meetings

September 14th, 2015 by

It seems nearly everyone admits that it is less than ideal when PR and marketing work in silos. Fortunately, we hear more and more examples of silos being a thing of the past.

A Peek at KIND Snacks’ Ingredients for Integrated Social Media Campaigns

September 10th, 2015 by

In advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.

How to Launch and Develop Multi-Platform Audience Campaigns

September 2nd, 2015 by

To ease your burden when beginning to plan multi-platform audience campaigns, we asked Jennifer Brain-Mennes how she begins thinking about multi-platform audience campaigns, what is the toughest hurdle and how Post’s campaigns are measured.

7 PR Leaders Weigh In on Way Ahead for Subway

August 31st, 2015 by

We asked PR thought leaders how they would counsel Subway during the next 3-5 months.

PR News/Nasdaq Survey: Nearly One-Fifth of Communicators Shun Measurement Entirely

August 3rd, 2015 by

Despite numerous calls to use measurement to assess PR’s effectiveness, enhance its reputation and develop strategy, a new study shows more than half of PR professionals devote little or no time to measurement.