Stories by Scott Van Camp

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

Love him or hate him, you have admire the no-nonsense, buttoned-down management style of New York City Mayor Michael Bloomberg. In his nearly 12-year tenure as mayor, he’s proved himself effective at getting things done. So as today’s New York Time…

President Obama held his first press conference after re-election today, and with the possibility of storm clouds like the Petraeus affair and Benghazi in the air, a much anticipated event it was. For the most part, there was much ado about nothing, as…

Instagram has grown 35% among brands in the last quarter, and is now being used by 54% of the Interbrand 100 companies.

An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.

The company’s blog post on the Kevin Clash/Elmo allegations is honest and transparent. PR News offers 5 more tips on crisis message clarity.

While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.

You might think the re-election of Barack Obama would mean more of the same for communicators, but there’s plenty of work to do on a variety of issues.

To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.

A study finds that the most important PR issues of young communicators vs. old are quite different.