Stories by Tai Nichols

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How a Reporter Pivots in the Changing Media Landscape

November 21st, 2022 by

The need to be first with a story and be a one-stop shop pressures journalists and media outlets. Here’s how reporter Jeremy Bauer-Wolf, who’ll speak at our Media Relations Virtual Summit Dec. 7, adapts.

How Leaning into Data Helps OkCupid Differentiate Itself When Pitching

October 21st, 2022 by

OkCupid’s global communication chief Michael Kaye discusses how the company uses data as a media-pitching tool.