Crisis Insider


Economic Arguments Propel AI into PR Crisis, Yet Human Element Remains Key

August 16th, 2022 by

With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.

The Most Critical Piece of Counter-Crisis Infrastructure

August 15th, 2022 by

Getting your company ready for crisis can seem overwhelming.  Where do you start?  What will really make an impact?  The short answer is simple: start with your story.

Don’t Feed the Trolls: Lessons about Online Criticism

August 15th, 2022 by

We cannot view social media as nothing more than a sandbox for Gens Y and Z. Instead, embrace how media technology has changed the company-customer dynamic. Once you do, start adapting strategy to leverage changes and build respect and resilience in the face of criticism.

Buzz Box: Terms You Need to Know [August 2022]

August 15th, 2022 by

Each month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and

The ‘Bad-Facts’ Crisis: Smart Yet Aggressive Communication and Values

August 15th, 2022 by

Do PR crisis pros think or act differently when entering a situation that they know contains, for want of a better term, bad facts? We ask Abigail Greenheck, group SVP, Beehive Strategic Communications, and Daniel Rene, managing director, kglobal.

High-Tech Company Goes Low-Tech When Filming Crisis-Response Video 

May 18th, 2022 by

How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.

Bad Facts Hound Parliament, Deshaun Watson and the Cleveland Browns

May 18th, 2022 by

Some PR crises spring from bad facts, elements in a situation that are difficult to deny. We examine how they influenced two crises.

Reach Out Now to Unusual Sources of Help for a Crisis

May 17th, 2022 by

The friends and relationships needed during a PR crisis often are far different from the partnerships you focus on when operating at normal times. Often, the individuals and institutions that are best positioned to provide support when you have problems are quite different from those you and your company engage with on a day-to-day basis. The problem is most companies not only fail to build those bridges, but they also do not even know who these entities are or where to start.

Answer These Questions Before Taking a Public Position on Social Issues

May 17th, 2022 by

There is no shortage of PR pros and pundits offering advice about how companies should respond to controversial social issues. Company executives ask whether or not to take a public position. If so, should they speak proactively or only in response to media inquiries? Or, should they discuss an issue internally only, with employees?

Tools That Check for Bias in Written Content Can Improve Crisis Messaging

May 17th, 2022 by

For communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.