How To


Tip Sheet: A Cowboy’s Guide to Branding and Ethics

February 27th, 2012 by

Just like it is on the range, branding is all about distinguishing your territory and being true to yourself.

10 Points of Pinterest: ‘Inspiration Tool’ Has PR Pros Pining Away

February 27th, 2012 by

Here’s what you need to know to leverage the hottest social media platform around for your brand.

How to Leverage Pinterest for Public Relations

February 20th, 2012 by

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.

Tip Sheet: Face the Challenge of Engaging in Tough Talks

February 20th, 2012 by

Are you a people-pleasing PR pro? Here’s advice on how to have difficult conversations with peers and clients.

Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

February 20th, 2012 by

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

February 13th, 2012 by

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.

Keeping the Media at Bay: Counterintuitive Yet Often Necessary

February 13th, 2012 by

There are situations when tooting your organization’s horn must cease, and media deflection must begin.

Tip Sheet: Empowering Organizations: The Internal Role of PR

February 13th, 2012 by

Identifying the key groups within a company, and shaping communications to reach them, is the path toward organizational empowerment.

Build and Protect a Brand From the Inside Out

June 14th, 2010 by

For companies doing business in this digital age, every consumer with a smartphone is now a potential reporter with an instant megaphone. For PR executives, promoting and protecting the brand is more critical than ever.… Continued