How To

Just like it is on the range, branding is all about distinguishing your territory and being true to yourself.

Here’s what you need to know to leverage the hottest social media platform around for your brand.

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.

Are you a people-pleasing PR pro? Here’s advice on how to have difficult conversations with peers and clients.

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.

There are situations when tooting your organization’s horn must cease, and media deflection must begin.

Identifying the key groups within a company, and shaping communications to reach them, is the path toward organizational empowerment.

For companies doing business in this digital age, every consumer with a smartphone is now a potential reporter with an instant megaphone. For PR executives, promoting and protecting the brand is more critical than ever.… Continued