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Sophia Marshall of Comcast Shares Internal Communications Strategies During Crisis

March 22nd, 2023 by

In this brief Q&A, we caught up with Sophia Marshall, SVP of Communications, Comcast to discuss internal and external communications during a crisis.

Majority of PRNEWS readers polled say they will use TikTok despite impending bans.

Despite Possible Ban, Majority of Brand Communicators Continue to Use TikTok

March 21st, 2023 by

To TikTok or not to TikTok? That is the current question many brands and organizations face as rumors swirl that the United States federal government may put a nationwide ban on the popular app. 

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Tips for Those Joining the Consulting Class

March 21st, 2023 by

Whether by choice or by necessity, those who now reside in the consulting class would be wise to consider these questions and advice from our contributor.

Tech PR Industry Must Work Fast, But Also Be Agile and Proactive

March 20th, 2023 by

In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.

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The Role of PR in a Post-Search World

March 20th, 2023 by

As AI continues to intermediate more channels, brands must focus on building mindshare to ensure they remain top of mind for consumers. This means that when users ask a large language model about a specific brand or product, they are more likely to receive directly relevant and clickable links.

Ford Explorer Men's Edition commercial released in honor of women auto innovators

PR Roundup: Pitching Rebounds, Ford’s Ode to Women, Mercyhurst Deflects

March 16th, 2023 by

Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.

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Silicon Valley Bank: A Masterclass in How Not to Handle a Crisis

March 16th, 2023 by

When reviewing the Silicon Valley Bank failure from a public relations lens, several missed opportunities are readily apparent. Our author provides steps SVB should have taken to communicate

PRNEWS Announces Winners of 2023 Nonprofit Awards

March 15th, 2023 by

PRNEWS today announced the winners of its 2023 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.

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Why Thought Leadership is Key for Impact Companies

March 15th, 2023 by

Driven by a commitment to deliver social and environmental benefits, impact companies often have complex technologies or business models that directly challenge received wisdom.

How PR Can Lead by Example to Promote Workplace Wellness for Mental Health

March 14th, 2023 by

The topic of mental health transcends politics…and how it should be addressed needs to be normalized.