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2012 Nonprofit PR Awards: Public Service

March 15th, 2012 by

Winner: American Academy of Orthopaedic Surgeons — 2011 AAOS Public Service Campaign: ‘Decide to Drive’ To combat the deadly menace of distracted driving—whether it’s eating in the front seat or texting—AAOS launched and disseminated the findings… Continued

2012 Nonprofit PR Awards: Public Affairs/Issues Management

March 15th, 2012 by

Winner: American Society of Transplantation and Brownstein Group — Taking a Stand Against Arizona Medicaid Cuts In October 2010, the state government in Arizona under Gov. Jan Brewer (R-AZ) implemented changes to the adult Medicaid benefit… Continued

2012 Nonprofit PR Awards: Press Release

March 15th, 2012 by

Winner: Cold Spring Harbor Laboratory — Advancing autism research: a new animal model provides evidence for autism’s genetic basis To tout the news of a first-of-its-kind animal mode for autism that presented incontrovertible evidence of autism’s genetic… Continued

2012 Nonprofit PR Awards: PR on a Shoestring Budget

March 15th, 2012 by

Winner: Susan G. Komen for the Cure and Sherry Matthews Advocacy Marketing — Komen Austin Public Awareness Campaign With the goal of raising the Austin affiliate of Susan G. Komen for the Cure beyond its association… Continued

2012 Nonprofit PR Awards: Media Relations

March 15th, 2012 by

Co-Winners:  Knowles Science Teaching Foundation and Dentsu Communications — Knowles Science Teaching Foundation Teaching Fellowships To advocate for the best new teachers, keep the best current teachers in the fold and combat negative press on the… Continued

2012 Nonprofit PR Awards: Marketing Campaign

March 15th, 2012 by

Winner: IES Abroad — Your World [Redefined] Campaign All it can take is one simple, effective message. IES Abroad, a third-party study abroad provider, was tasked with developing a way to get students excited about the prospect… Continued

2012 Nonprofit PR Awards: Web Site

March 15th, 2012 by

Winner: LiveWell Colorado, rabble+rouser and Launch Advertising — LiveWell Colorado Obesity Awakening Campaign One out of every two Coloradans is overweight or obese, and nonprofit LiveWell Colorado, with partners rabble+rouser and Launch Advertising, sought to “awaken”… Continued

2012 Nonprofit PR Awards: Green PR/Marketing

March 15th, 2012 by

Winner: The Heinz Awards and Burson-Marsteller – Heinz Awards Educate America About Environmental Champions and Their Causes BM was tasked with promoting the recipients of the 17th Annual Heinz Awards, which honored 10 individuals who… Continued

2012 Nonprofit PR Awards: Fundraising

March 15th, 2012 by

Winner: The Museum of Mathematics and MWW Group – MoMath Ramps Up the Birth of MoMath Ranked 31st in the world, the state of U.S. math education can be best described as in need of… Continued

2012 Nonprofit PR Awards: Facebook Communications Campaign

March 15th, 2012 by

Winner: American Airlines and Weber Shandwick – American Airlines Invites Customers to ‘Fly for the Cure’ In support of American Airlines’ pledge to raise $1 million in 2011 benefiting Susan G. Komen for the Cure, Weber… Continued