Company: PricewaterhouseCoopers Timeframe: 2008-ongoing As the company’s 10th anniversary drew near, PricewaterhouseCoopers (which was formed in 1998 after a merger between Price Waterhouse and Coopers & Lybrand) executives decided that giving back to global communities… Continued
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Think Big: COMMUNICATING ON A GLOBAL SCALE
May 4th, 2009 by PRNEWSDigital communications platforms may help bridge geographic gaps, but by no means do they alleviate the logistical nightmares that come with planning a global initiative. No one knows that better than the communications executives at… Continued
GLOBALIZATION AS AN IMPETUS FOR RESPONSIBLE LEADERSHIP
May 4th, 2009 by PRNEWSPricewaterhouseCoopers ’ “Power of 10” initiative, based on the concept of responsible leadership on a global scale, was not created in a vacuum. On the contrary, extensive research was conducted—especially around the company’s annual global… Continued
Case Study: Metrics Make the World Go ’Round: How One Nonprofit Measures the Impact of Its Social Media Marketing
April 27th, 2009 by PRNEWSWhen your PR efforts create a measurable impact on your organization’s goals, you will be at the head of the line for budget and staff. If you can’t measure your contributions to the organization’s goals, then you are at risk of being thought of as “one those communications people we have to keep around” by senior management.
Green Business: From Risk Management To Opportunity Capitalization
August 11th, 2008 by PRNEWSWhen the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued
How To…Coordinate Communications Around Nonprofit Efforts in 10 Steps
January 21st, 2008 by PRNEWSNonprofit organizations often face the challenge of a big initiative supported by a small bankroll. While nonprofits come in all shapes and sizes, there is a general procedure for all nonprofit professionals can follow a… Continued