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After hearing firsthand accounts of the dangers posed by distracted driving from customers and colleagues, Nationwide Insurance became the first insurance company to take on the issue when it launched its campaign to educate consumers on the risks posed by Driving While Distracted (DWD) and encourage Americans to adopt safer driving habits in order to protect lives on the road.

For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.

Organization: Court Appointed Special Advocates for Children (CASA) Agencies: Amy Sutnick Plotch Communications; People Tech Connections Timeframe: 2009 Years ago, drug abuse prevention initiatives were aimed at teens, the feeling being they were at a… Continued

Steve Cody, managing partner at Peppercom, reveals five key questions to consider before taking on pro bono work.

Sam Ford, director of customer insights at Peppercom, offers tips for better PR/customer service interaction. Among them: Challenge upper management to think about how to better integrate the two units.

The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger… Continued

Company: Aflac Agency: Fleishman-Hillard Timeframe: 2008-ongoing When news that Aflac employee Steve Karas’ bone marrow donation saved the life of a young boy living near New York reached the company’s corporate public relations team, the… Continued

Drawing on the resounding success of the Wolf Trap Foundation/Booz Allen Hamilton team’s environmental stewardship campaign, Booz Allen associate Katrina Tavanlar offers the following best practices to communications professionals attempting similar initiatives: • Seek active… Continued

Nonprofit: Wolf Trap Foundation for the Performing Arts Corporate Partner: Booz Allen Hamilton Timeframe: 2007-ongoing Wolf Trap Foundation for the Performing Arts has a long history of eco-friendliness, supported largely by its partnership with the… Continued

Based on the success of the “Science Matters!” campaign alone, Discovery Communications would be considered a leader in public affairs and communications efforts, but the company never stops raising the bar: In June 2008, Discovery… Continued