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2014 Platinum PR Awards: Pro Bono Campaign

September 16th, 2014 by

Winner: Nicolas’ Garden and Drisha Leggitt & Company Communications – Nicolas’ Garden Mobile App & Digital Platform Eight-year-old “picky eater” Nicolas Come convinced his parents and volunteer programmers at a “Hackathon” to help him create… Continued

2014 Platinum PR Awards: Multicultural Campaign

September 16th, 2014 by

Winner: Flowers Communications Group – Coors Light Search for the Coldest Coors Light Search for the Coldest returned for its third year in 2013 with hip-hop legend, Ice Cube, in its nationwide search for the “Coldest”… Continued

2014 Platinum PR Awards: Media Event – Public Affairs

September 16th, 2014 by

Winner: AAA – Think You Know All About Distracted Driving? Think Again. Distracted driving is responsible for at least 3,000 fatalities and 400,000 injuries per year. As automakers introduced a multitude of hands-free information and… Continued

2014 Platinum PR Awards: Media Relations

September 16th, 2014 by

Winner: O’Reilly DePalma – Flush for Good with American Standard  In 2012, the iconic plumbing company American Standard was in a dire situation. With roots going back more than 140 years, the very survival of the… Continued

2014 Platinum PR Awards: Product Launch

September 16th, 2014 by

Winner: Flashpoint PR – Inspiring the Makers of Today and Tomorrow: LEGO MINDSTORMS EV3 Platform Launch When the LEGO MINDSTORMS (LMS) robotics platform launched in 1998, it was regarded as the first real “smart toy,” and… Continued

2014 Platinum PR Awards: Public Affairs

September 16th, 2014 by

Winner: Cone Communications – ReThink: Why Housing Matters – Challenging Misperceptions of Public Housing  For millions of hard-working Americans, having a safe and stable place to call home is financially out of reach. Public housing provides… Continued

2014 Platinum PR Awards: Wow! Award

September 16th, 2014 by

Co-Winner: American Greetings – World’s Toughest Job With Mother’s Day right around the corner, American Greetings needed a fresh way to make its audience not just think about but truly appreciate their mothers. Even though moms… Continued

2014 Platinum PR Awards: Word of Mouth/Viral Campaign

September 16th, 2014 by

Winner: Chipotle and Edelman – The Scarecrow Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Through their “Food… Continued

2014 Platinum PR Awards: Website Marketing

September 16th, 2014 by

Winner: Waggener Edstrom Communications – Holidays Made Possible by Microsoft For a company like Microsoft, the November and December months provide the biggest opportunity to build awareness and drive sales. In order to reach those that… Continued

2014 Platinum PR Awards: Video Program

September 16th, 2014 by

Winner: Citizen Relations – Duracell Quantum When Citizen Relations was tasked with launching Duracell’s new Duracell Quantum battery, they asked a simple yet important question: If we created this powerful battery, isn’t it our responsibility to… Continued