Latest Posts

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PRSA Taps Media Exec and Hockey Mom Linda Thomas Brooks as CEO

January 11th, 2021 by

We had a good feeling about Linda Thomas Brooks, who was named PRSA’s CEO today, before we met her. The last line of her bio did the trick.

Pizza Chain Bakes Itself into a Corner with Political Statement

January 6th, 2021 by

Pizza Inn took a stand on the 2020 presidential election, stating that it’s unsure if the contest was legitimate. It’s a stance that a significant portion of the public disputes, in addition to several dozen court cases that upheld the election. Why would a brand intentionally alienate potential customers?

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‘Bean Dad’ Offers First PR Lesson of 2021

January 4th, 2021 by

Podcast host and musician John Roderick, now known to the Twitterverse as “Bean Dad,” found his parenting philosophy under fire over the weekend, following a viral Jan. 2 (now-deleted) 23-tweet thread. Here are some PR takeaways from Roderick’s and podcast co-host Ken Jennings’ responses to the viral blowback.

Crisis Management Tips for Hilaria (Hillary?) Baldwin

December 30th, 2020 by

Those who thought PR crises were finished for the year probably hadn’t counted on Hilaria Baldwin’s identity issues popping into the news just days before 2020 ended. OK, so Ms. B. isn’t who she’s claimed. Instead of coming clean, she and her husband have made things worse. Fast, someone, get them a PR pro!

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How Being in PR Helped Me Plan a Wedding During COVID

December 28th, 2020 by

It’s said that life sometimes imitates art. For many PR pros in 2020, it was difficult to separate life at home from life at work. For at least one PR pro, the confluence of home and work was beneficial as she learned that training in PR helped her stage a wedding during the pandemic.

Tips for Avoiding Online Blowback During the Holidays

December 24th, 2020 by

It’s nearly time for a break. Yet social media never really takes a breather. That’s why it’s crucial that brands continue to monitor the social conversation during the 2020 holiday season.

Simple Tips for Brands to Gain Audacious TikTok Success

December 23rd, 2020 by

TikTok can be friendly to brands, or a terror. Here are tips to help brands navigate the sometimes-difficult waters of the hottest new social media platform.

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Three Keys to Effective Communication Amid ‘The Great Restart’

December 22nd, 2020 by

You thought 2020 was difficult? It was. But what about 2021? Successful communication amid the coming year’s highly sensitive environment will require more authenticity, empathy, and innovation to meet new and evolved expectations.

Holiday Campaign Wisdom You Can Use All Year Long

December 18th, 2020 by

This holiday season will be different from others. As a result, the margin for error is slimmer. This means if you employ influencers, vet them a bit more than normal. Perhaps even restructure their contract to reflect the moment.

Facts and Proper Language Can Overcome Vaccine Hesitancy

December 18th, 2020 by

Vaccines for COVID-19 have arrived and logistics for distribution seem to be in place. Now another hurdle exists: convincing enough of the public that the vaccines work as advertised and that they’re safe and necessary. Reciting data and statistics to bolster trust will work only to a point. The communication piece of the vaccine effort must proceed carefully, speaking to people in language they can understand.