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Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.

Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.

In this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.

We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.

Technology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.

As in the business world, the best way nonprofits can withstand a PR crisis is through preparation. Here are several options that will help.

In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.

There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms

The advantages of promptly addressing PR crises are apparent. Yet, some people and their companies just don’t learn.

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.