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Resources for Research-Minded Communicators

October 26th, 2022 by

In addition to this column, which is only one of many essays PRNEWS devotes to PR analytics and advisory themes, additional options exist for those readers eager to learn more.

Travel Sector’s Holiday PR Should Emphasize Brand Confidence and Transparency

October 19th, 2022 by

As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.

Communicators Push Educational Messages as American Interest in Electric Vehicles Grows

October 4th, 2022 by

The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.

Decision 2022: Plenty of Questions Before Companies Make Social and Political Commitments

October 4th, 2022 by

Mounting a get-out-the-vote campaign seems a non-partisan way of involving a company in the coming elections. Yet voting could become politicized during the coming election. And while data shows most consumers want companies to take stands, taking a position still is loaded with questions.

How Tools Remove Emotion and Guesswork as PR Tackles Crisis Response and DEI

October 3rd, 2022 by

A pair of tools from PR firms use digital technology and AI as they remove emotion and guesswork, respectively, from issues PR pros face almost daily: responding to social and political questions and measuring DEI efforts.

The ‘Philadelphia Inquirer’ and Ryder Let Customers Lead the Way on Focus Groups

September 30th, 2022 by

Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.

Engagement with CPG Brands on Social Grows 14% YOY; IG Most Efficient Platform for the Category

September 30th, 2022 by

Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.

Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual Settings

September 23rd, 2022 by

We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.

US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for Greenwashers

September 6th, 2022 by

In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.

‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in August

September 6th, 2022 by

There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms