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PR Needs to Think Strategically to Pitch Better, Tech Insider Says

October 22nd, 2021 by

With an ‘all-sides-of-the-desk’ background, few people are better placed to discuss pitching than Lisa Morgan. PR should think better when it pitches, she says.

making fundraising campaigns stand out during the holidays

How to Make Your Fundraising Communication Stand Out this Holiday Season

October 21st, 2021 by

With now-annual events like Giving Tuesday encouraging new donors, it may seem like seasonal asks have grown into a flood of digital email outreach, direct mail avalanches and a cacophony of those little red bells. For most communicators, standing out from the pack remains a top goal. 

Not Strictly a Sales Vehicle: What to Consider Before You Decide to Produce a Branded Podcast

October 5th, 2021 by

Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?

Feds Get Serious About How and When Companies Communicate Cyber Incidents

October 1st, 2021 by

The ubiquity of cybercrime has made communication about it a subspecialty that PR pros need to acquire. Or they must hire communicators and lawyers with knowledge of cyber jargon, technology, rules and regulations.

How to Get the Most from Your Research and Evaluation Investment

October 1st, 2021 by

Every autumn, the dualities of research and evaluation emerge: we rely on data and analysis providers to help evaluate our year-to-date performance and depend on their data to inform communication decisions. Simultaneously, and perhaps ironically, as we look to analytics providers to inform our performance evaluation, we evaluate them as the annual renewal approaches.

Sign of the Times: Consumers Engage with Posts Providing Cybersecurity Tips, News, Products

October 1st, 2021 by

In light of an increase in cyberattacks and to honor Cybersecurity Awareness Month this month, we asked data partner Shareablee to track consumer engagement with cybersecurity terms on several social media platforms.

Behind Every Good Crisis There’s Usually an Oversized Ego or Two

October 1st, 2021 by

We’ve written about how founders’ personalities contributed to the downfall of Theranos, WeWork and “The Ellen DeGeneres Show.” And recently, we saw a similar pattern with the now-defunct media conglomerate Ozy and iconic game show “Jeopardy!.”

Internal Communicators Rely on PR Basics to Address Return to Work

October 1st, 2021 by

They are among the most-asked questions now: What will the return to office (RTO) look like and when will it happen? For most companies, the truth is, ‘We’re not entirely sure.’

Supermodel Molly Sims Shows Influencers are Untouchable No More

September 30th, 2021 by

An Aug. 6 ruling in a case against supermodel Molly Sims and the beauty brand she represented could herald a new chapter in brand-influencer relations. Seemingly untouchable previously, influencers now may have a target on their back.

Climate Crisis 2021: Considerations for Communicators

September 29th, 2021 by

Companies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?