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How to Do a Focus Group: Two Companies Let Customers Lead the Way

September 30th, 2022 by

Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.

Engagement with CPG Brands on Social Grows 14% YOY; IG Most Efficient Platform for the Category

September 30th, 2022 by

Video continues to steal the show when it comes to engagement on social for brands in the consumer packaged goods (CPG) categories. 73% of the actions on the top 500 posts from CPG brands were either videos or reels, according to exclusive data from Shareablee powered by Comscore. This is compared to only 59% of all engagements on the top 500 posts in August 2021.

Delicate Balance: PR Sees Vetting, Contracts and Creative Freedom as Best Approach with Influencers

September 30th, 2022 by

In this virtual roundtable three agency leaders discuss best practices for influencer marketing and PR’s role in overseeing creators’ freedom while protecting brands’ reputation.

Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual Settings

September 23rd, 2022 by

We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.

How to Make Sure Corporate ESG Strategy Appeals to Younger Generations

September 22nd, 2022 by

Technology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.

As in the Business Sector, Preparation is Essential for Nonprofits Navigating PR Crises

September 22nd, 2022 by

As in the business world, the best way nonprofits can withstand a PR crisis is through preparation. Here are several options that will help.

US Climate Bill has Myriad Opportunities for PR, But SEC Proposal is Danger for Greenwashers

September 6th, 2022 by

In mid-August, Congress approved President Joe Biden’s Inflation Reduction Act (IRA), which includes $369 billion in investments for climate change and related issues. IRA’s arguably the largest climate bill in the country’s history. As a result, PR pros are wondering what IRA means, both for companies that have undertaken environmental activities and those getting started.

‘Quiet Quitting’ Yields Loud Consumer Engagement and Posts on Social in August

September 6th, 2022 by

There were no social posts on Twitter, Facebook or Instagram mentioning “quiet quitting” in previous years. In August 2022, however, there were over 2.1k posts, 1.4 million actions, and 1.5 million video views among brands, publishers, and influencers on these platforms

The Long and Short of Crisis: It’s the Drips that will Kill You

September 6th, 2022 by

The advantages of promptly addressing PR crises are apparent. Yet, some people and their companies just don’t learn.

Boiling Down Communication to Two Questions: ‘Who is the Audience? What is the Message?’

September 1st, 2022 by

Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.