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As Holidays Approach B2C Brands’ Consumer Engagement is off 35% Year Over Year

November 1st, 2021 by

With the holidays coming, B2Cs are looking to interact with core audiences on social. A slight surprise: the number of posts year-over-year was down 8 percent, yet a far larger surprise was the considerable fall in actions, or consumer engagement, off 35 percent year-over year (YOY.

Native Americans Were Influential Communicators Without Formal Titles

November 1st, 2021 by

If you search ‘Native American PR pioneers,’ you will be hard-pressed to find one name, let alone a list. Not because there haven’t been Native Americans who excelled in PR, but because most never held a traditional PR title. But suppose you are willing to dig a bit deeper and look at PR not as a title but as a role or a mission. In that case, you will find that there are many Native Americans who not only practiced PR, but helped shape the world through the spoken and written word.

Flexible Hours, WFH and Start-to-Finish Benefits Can Help PR’s Caring Culture Tame ‘The Big Quit’

November 1st, 2021 by

Recruitment and retention of top talent was an issue for PR long before the pandemic struck. For years, firms and in-house teams competed for employees using salary, upward mobility, health benefits and other perks, such as paid time off and summer Fridays.Things are different now.

Next Big Thing: Non-Financial Factors will Link PR, Reputation & Share Price

November 1st, 2021 by

What’s the next big thing for communications research and evaluation? It’s a good question to ponder as we celebrate Measurement Month.

How to Avoid Being the Next ‘Instagram Kids:’ A PR Approach to Product Reputation Reviews

November 1st, 2021 by

Given that a company of Facebook’s clout and perceived indifference to public scrutiny seems worried about product-related backlash, it follows that communicators at all organizations should consider reviewing products and services prior to launch. As such, we asked PR pros to assess the state of reputation reviews.

40% of PR Pros are Measuring More Post-COVID, Yet 70% Still Battle Measurement Roadblocks

November 1st, 2021 by

In some ways, this year’s global observance of Communication Measurement Month should be a bigger celebration than normal. After all, considering the nearly two-year-old pandemic, any excuse for celebration is welcome. On the other hand, there are reasons not to celebrate. We surveyed the industry to find out their sentiments.

Infographics, Surprising Data and Unusual Story Sources Can Make Dry Topics Pop in Pitches

November 1st, 2021 by

It’s hard enough to get media placement for a launch, initiative or campaign. Indeed, obtaining “coverage in the new news cycle” and “finding relevant angles for pitches” are PR pros’ biggest concerns, according to a Muckrack report. Let’s add another hurdle: getting coverage in a crowded media landscape when your organization or product is perceived as dry or unsexy.

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PR Needs to Think Strategically to Pitch Better, Tech Insider Says

October 22nd, 2021 by

With an ‘all-sides-of-the-desk’ background, few people are better placed to discuss pitching than Lisa Morgan. PR should think better when it pitches, she says.

making fundraising campaigns stand out during the holidays

How to Make Your Fundraising Communication Stand Out this Holiday Season

October 21st, 2021 by

With now-annual events like Giving Tuesday encouraging new donors, it may seem like seasonal asks have grown into a flood of digital email outreach, direct mail avalanches and a cacophony of those little red bells. For most communicators, standing out from the pack remains a top goal. 

Not Strictly a Sales Vehicle: What to Consider Before You Decide to Produce a Branded Podcast

October 5th, 2021 by

Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?