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Another Choice for PR Pros: Engage an Influencer or a Creator?

January 10th, 2022 by

Where communicators once saw the term influencer in marketing plans, they’re now finding “creator.” How are they different and what should you know?

‘Sustainability,’ ‘Diversity’ Were Top Keywords in ’21 B2C, B2B Social Posts

January 10th, 2022 by

For this month’s data column, we took a look at the top topics posted by both B2B and B2C brands in 2021. While both posted generally on sustainability, DEI and pandemic-related topics, the keywords that found the most engagement varied greatly between the B2C and B2B brands, according to exclusive data from Shareablee.

‘Think Like a Journalist’ Helps Even When an Interview is Postponed

January 10th, 2022 by

How to salvage the situation when your executive cancels a media interview or postpones last-minute.

PR Preps Safety Narrative as CES Touts Smart Homes, Autonomous Vehicles

January 6th, 2022 by

We asked PR pros about technologies they’ll see in their offices. In addition, what will communicators need to explain to the public.

Our ‘Secret Shopper’ Exposes Ups and Downs of Brand Newsrooms

January 5th, 2022 by

Nearly all surveys show journalists value their time. So, why do companies ask them to navigate unfriendly newsrooms for basic information and contacts?

CCOs Prioritize Customer and Employee Engagement in 2022’s ‘New Normal’

January 5th, 2022 by

We asked chief communicators about their 2022 priorities, lessons from the pandemic they’ll use moving forward, hiring practices and more.

With Information Changing Rapidly, Flexibility and Authenticity Remain Paramount for Healthcare Communication

January 4th, 2022 by

This interview with Jennifer Gallo, a newly minted EVP, client engagement and business development, Evoke KYNE, was conducted in late December as the country was beginning to deal with the Omicron variant. She prescribes flexibility for fellow communicators, as they struggle with return-to-work messages. In addition, she urges prompt messaging and transparency. She also shares tips about ‘translating’ complicated health and science information for non-scientists.

Lessons from the Worst Communication Blunders of 2021 And What We Can Do About It 

January 4th, 2022 by

Thanks to advertisers and the media’s focus on engagement as a key metric, crises have surfaced and been amplified at a far higher level in 2021 than they were in 2020. Because they bump up engagement numbers, the plague of misinformation, disinformation, rumors and lies skyrocketed to the top of everyone’s news feed and we all got angrier at everything. And, since anger drives engagement and engagement bolsters advertising revenue, the cycle will just get worse in 2022. But there are lessons we can take with us into the new year from all the messes that CEOs made, and PR pros were asked to clean up.

How to Exit PR Limbo at the Start of the Year

January 3rd, 2022 by

In popular language, limbo is an indeterminate place where one awaits a decision. It’s pleasant enough but devoid of bliss or pain. I don’t fully understand the religious form of limbo, but I’m very familiar with the PR version: It’s where measurement deniers go after a year-end performance evaluation that’s ambiguous, unfulfilling and offers no guidance. And yet, most communicators choose limbo over measurement.

PR Pros See ’22 as ‘Year of the Employee,’ Yet Heavy Workload on Social Issues Looms

December 3rd, 2021 by

Our annual predictions feature touched on a number of themes, including companies wanting to avoid social issues. Social media, trust and AI are table stakes. Yet healthcare communication, particularly healthcare equity and ESG, are prominent. And accessibility is mentioned. New this year, a faux ‘Headlines We’d Like to See in 2022.’