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Working PR Moms and Caregivers Seek Flexibility, Help From Employers

March 19th, 2021 by

In light of Women’s History Month, PRNEWS took a look at what the industry is doing to help working mothers and caretakers in their time of need. Time will tell what impact this year of remote working and flexible scheduling will have on the future of the workplace. But many companies are taking this time to reevaluate the demands on their employees, and how they can create more suitable environments for women to thrive. 

hands holding a candle

How to Approach COVID-19 Anniversary Messaging

March 12th, 2021 by

On the first anniversary of the COVID-19 pandemic, President Joe Biden took to his podium to deliver a message to the American people: empathy and action will set the country on a path to recovery. … Continued

Aunt Jemima

Why the Answer to the Question,’What’s In a Name?’ Matters More than Ever

March 2nd, 2021 by

In the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.

crisis prep

Current Culture Requires Nonprofits to Step up Their Crisis Preparation

March 2nd, 2021 by

Frequently, a nonprofit crisis provides the perfect opportunity to air the dirty laundry hidden under the veneer of a charitable organization doing good. The lesson for nonprofits: You are just as vulnerable, if not more so, than for-profit organizations and you need to prepare accordingly.

employee experience

Prudential CCO: Communication is Critical to Business Ecosystems and Employee Experience

March 2nd, 2021 by

PRNEWS interviewed Alan Sexton, Prudential Financial CCO, who believes PR pros, who work throughout the enterprise are vital to succeeding within business ecosystems. In addition, he’s tracking the employee experience in a WFH world, with an eye to avoiding cultural decay.

women's history

Muriel Fox and Inez Kaiser: Women Communicators Who Made History

March 2nd, 2021 by

With the arrival of Women’s History Month and International Women’s Day, we focus on two of the many female PR pros who’ve made history inside and outside PR.

YSL Launches Multi-Pronged Effort to Battle Rise in IPV, a Consequence of Coronavirus Lockdowns

March 2nd, 2021 by

Late last year Yves Saint Laurent Beauty launched an ambitious, multi-pronged effort, Abuse is Not Love, around IPV. The program aims to educate audiences, including YSL employees, help advocacy groups get out their messages and fund academic research to bolster thought leadership around prevention and youth awareness.

gen z

Bon Appetit’s Reckoning: A Lesson in Managing Gen-Z Stakeholders

March 2nd, 2021 by

Bon Appétit (BA), a 64-year-old food and entertainment publication, gained popularity with Millennials and Gen-Z via its YouTube channel. During the nationwide Black Lives Matter protests in June 2020, BA issued a statement from its editor-in-chief saying the brand had “work to do” on diversity.

benchmarking

The Importance of Benchmarking Media and Why 2021 is Different

March 2nd, 2021 by

Without the context of comparative analysis, one can pursue what seems like a proper PR plan. Set measurable objectives, develop data-informed strategy and tactics, and evaluate performance…and get everything absolutely wrong.

political divide

Brands, Leaders and Communicators Urged to Hew Closely to Corporate Values During This Moment of Division and Disinformation

March 2nd, 2021 by

Was there a recent time when communicators had a more confusing ecosystem in which to tell stories? US-based PR pros are working in a climate that includes political fragmentation, a year-old pandemic mired in those political divisions, an erosion of trust in public and private institutions and a meteoric rise in disinformation.