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March Madness

Return of March Madness Boosts Consumer Engagement 61%; Instagram Dominates

March 2nd, 2021 by

While just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.

cannabis

Industry Spotlight: Legalization and PR Opportunities Grow in CBD and Cannabis

February 26th, 2021 by

The business opportunity for cannabis (as well as CBD and hemp), appears significant, with many opportunities in the PR space–as long as communicators do the legwork and learn the sector’s intricacies. As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.

Cleaning poster from CDC and ACI

American Cleaning Institute Recalls Year of Crisis Communication

February 19th, 2021 by

While cleanliness was on most peoples’ radar, the threat of COVID-19 elevated concerns about germs to a more common topic of conversation. Enter the American Cleaning Institute, whose communication team suddenly found itself at the center of a hot topic. Here’s how it handled a bevy of queries from media and the public and spread its message.

Communicating Coronavirus: Messaging the Vaccine, Variants and Masks

February 18th, 2021 by

Have we turned the corner on coronavirus? If not, what dangers are ahead? How can brand communicators help spread accurate information to employees and the public about vaccination, mask wearing and the importance of doing as much as possible before variants go widespread, probably in mid- to late-March?

Super Bowl LIV logo

NFL, Tampa Communicate COVID Protocols: Will Super Bowl Fans Listen?

February 4th, 2021 by

On Feb. 7, the U.S. will see a first during the pandemic—22,000+ ticket holders attending the Super Bowl, in-person, at the actual venue, Raymond James Stadium, which holds 75,000 people. This of course, brings a whole new set of challenges—maintaining the health and safety of attendees. 

diversity statement

Brands That Posted Once about DEI Received High Engagement, But Will They Act?

February 2nd, 2021 by

In the wake of calls for social justice last summer, it seemed as though every brand issued a statement or a black square. Indeed, there were plenty of brand posts about diversity, equity and inclusion (DEI).

staff engagement

From Survive to Thrive: Staff Engagement Tips for 2021

February 2nd, 2021 by

As the world continues to rock and reel through concurrent stressors, companies need to reset and reevaluate their employee experience. In the wake of change and uncertainty, employee engagement programs are failing to meet employee needs.

PACs

Communicators Need to Place Fallout from Capitol Violence into Larger Corporate Narrative

February 2nd, 2021 by

One thing economic historians likely will include in their accounts of Jan. 6, 2021, is the reaction of some of the country’s largest companies. It started with several blue-chip firms denouncing the violence and the 147 lawmakers who voted in favor of overturning election results.

allies

Upholding Democracy: Brands Must Define Their Purpose as Government Allies in 2021

February 2nd, 2021 by

Many agencies and practitioners already have attempted to predict what corporate responsibility and purpose look like for brands in 2021, but the time for pontification is over.

Now, we must be unapologetic in our expectation for companies to step in when governments fall short. This tenant of corporate responsibility was brought to the forefront with Twitter and Facebook announcing they’d banned former president Trump–permanently and indefinitely, respectively–from their platforms.

Black PR pioneers

How Black PR Pioneers Made it Possible to Celebrate Black History

February 2nd, 2021 by

Black history has been celebrated in the U.S. for the last 95 years. The idea was conceived more than 100 years ago. Still, the stories of Black PR pioneers remain largely unknown.