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PR News Announces 2014 PR People Awards Finalists

November 10th, 2014 by

From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.

Managing Crises in a Ever-Chaotic World

September 22nd, 2014 by

In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment.

How To Craft a ‘Made in America’ Message

August 18th, 2014 by

If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate.

Looking for a Happy Medium

August 18th, 2014 by

A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.

Platinum PR Awards Finalists Announced

August 18th, 2014 by

Joining us as emcee will be Ginger Zee of ABC News’ “Good Morning America.” To register, please go to prnewsonline.com/platinum-luncheon-2014.

How To Clean Up Dirty Data (and Polish PR)

July 28th, 2014 by

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.

Give Your Workers a Fresh Storyline

June 23rd, 2014 by

From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

June 23rd, 2014 by

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

Target, NYT Offer Contrasts in Crises

June 2nd, 2014 by

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.

Carrying the Conversation

June 2nd, 2014 by

Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady.