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4 Reasons Why You Should Adopt Compelling Branded Content

January 11th, 2016 by

No revolution has ever taken place without resistance—and I’d suggest that the move toward branded content is no less than a revolution.

The Week in PR

January 11th, 2016 by

We told you last week of unconfirmed reports from CBS News that the Department of Justice (DoJ) was investigating Blue Bell Creameries, claiming the company knew of issues with its ice cream production several years prior to a 2015 Listeria outbreak that sickened 10 people and killed three.

6 Recommendations That Will Make Your PR Writing Great in 2016

January 11th, 2016 by

What Tolstoy knew, and many others don’t, is that writing is hard.

We Need to Dispel These 5 PR Myths

August 24th, 2015 by

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […]

How to Write Effective Press Releases That Reporters Will Actually Read

August 24th, 2015 by

The press release is far from dead. Yet some elements of writing an effective release have changed.

3 Ways to Cut Through in the Shark Days of Summer

July 31st, 2015 by

We’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through. In […]

Analytics Can Help Your LinkedIn Profile

June 22nd, 2015 by

Unlike other social media platforms, LinkedIn is almost exclusively tailored to professional connections, which makes it an effective tool to protect and build your brand online. But are you making the most of it?

Goals, Spending Help Find Best Social Site for Your Brand’s Message

June 22nd, 2015 by

PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective.

The Week in PR, June 15 – June 19

June 21st, 2015 by

Toyota’s PR chief arrested, Business Wire’s “Market Impact Report” and the removal of Twitter’s 140-character limit on direct messages.