At every level of business you need to raise your hand. You have your core job, which you have to do well, but also look around for opportunities within the organization that excite you.
The 205 Edelman Trust Barometer shows that many people feel the pace of change in business is moving too fast. Conversely, nearly one-third of respondents believe the pace of change to be too slow. It’s a fine line that corporate communications navigate.
From our vantage point at PR News, we have seen the best-of-the-best in PR for years, from those in agency, corporate and nonprofit settings. And the best keeps getting better and better, which is why we hope you’ll join us at PR News’ PR People & Rising PR Stars Awards Luncheon on Dec. 9 at the National Press Club in Washington, D.C.
In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment.
From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.