Premium Content


Give Your Workers a Fresh Storyline

June 23rd, 2014 by

From a corporate standpoint, senior managers have turned their attention to ensuring that their company’s strategy and direction is clear and understood. There are now many questions to explore, discuss and debate with regard to employee communications.

Target, NYT Offer Contrasts in Crises

June 2nd, 2014 by

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.

Carrying the Conversation

June 2nd, 2014 by

Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady.

Make Sure Your Stories Get Found

May 26th, 2014 by

As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.

The New Frontier for Press Releases

May 5th, 2014 by

The press release, the seminal tool of PR, has been competing in a jungle of media noise, and only those releases that are well written and creative enough make it through the canopy.

How to Manage the Worst Situations Using Basic Rules and Authentic PR

February 17th, 2014 by

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.

When the Event Starts, Plans Can Be Worthless, but Planning is Everything

February 17th, 2014 by

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.

Case Wheeling and Dealing: Campaign for Bike-Share Program in Minneapolis Inspires Tourists and Residents Alike

December 23rd, 2013 by

when Minneapolis decided to launch a bike-share program city officials knew that it would take a lot of citizen education at the front end and a sustained effort on the backend to get the program running smoothly.

6 PR Archetypes in Search of a Solution

December 23rd, 2013 by

In the age of high-technology, PR pros need a different skill set if they want to succeed. There are those who flourish in digital PR and those who tank.

Benefits of Reciprocal Mentoring Apply to Both Sides of the Table

December 23rd, 2013 by

Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.