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baseball

Despite Positive Sentiment for Baseball’s Return, 2021 Consumer Engagement Drops 14% vs 2020

April 6th, 2021 by

With Major League Baseball’s full, 162-game season returning and fans allowed in stadiums for the first time since Oct. 2019, you’d assume social media would be awash with baseball-related posts. A PR maxim, though, says it’s best to test assumptions.

A Case for Research: ‘Begin Simply and Simply Begin’

April 6th, 2021 by

Research is more accessible now to more professional communicators. What’s more, communication technology platforms are ubiquitous and at many price points…some cost nothing! With free and low-cost technology, the decision to measure, even with a modest budget, is a matter of willingness rather than ability.

inclusivity

While All PR Efforts Begin with Research, Inclusive Campaigns Require Special Preparation

April 6th, 2021 by

Diversity and inclusion continue to be at the forefront of necessary change in the PR industry (and beyond). As such, communicators should be crafting inclusive messaging. Among their considerations should be race, gender and identification, sexual orientation, religion and disability, along with other factors. To create inclusive messaging, PR pros need to look beyond their unintentional biases.

environment

Can Public Relations Save the Planet? Explore History to Find Out

April 6th, 2021 by

With the arrival on April 22 of Earth Day, our History column looks at the largely unknown role several PR pros played in developing awareness for environmental CSR.

musical

A Pharmaceutical Company Helps Epileptic Patients’Speak’; via Music and Paintings

April 6th, 2021 by

Companies sometimes struggle to connect CSR with their corporate values. The story below illustrates an innovative way a pharmaceutical translated its interest in offering patients creative solutions into a CSR effort.

email

Deploy Four Communication Styles to Help Craft Emails That Will Succeed in Any Culture

April 6th, 2021 by

When pitching, we must reframe our approach to effective emailing—which ultimately is defined not by how we communicate, but by how we connect with our words. Only after adopting this approach can we begin to master the art of communication and build genuine rapport in digital exchanges across cultures.

smoothie bowls

‘Love of our Brand’ Prompts Ninja’s Choice of a Micro-Influencer for its Smoothie Bowl Sommelier

April 6th, 2021 by

Creativity and authenticity also are at the heart of Ninja’s social media search for a Smoothie Bowl Sommelier. After a nationwide search in late January, Ninja chose Gillean Barkyoumb, a registered dietician with 8,000 followers on Instagram. We asked Sasha Hartman, SVP, director, global creative and digital at SharkNinja, about why Ninja chose a micro-influencer and specifically Barkyoumb.

saas

3 Ways Communicators at SaaS Companies Can Make the Case for PR

April 6th, 2021 by

We know that PR can be a powerful tool to complement marketing efforts. However, within some technology companies, teams may downplay the importance of PR–often because they think it’s not as tangibly measurable as other activities.

Have ‘Acknowledge, Apologize and Address’ Run Their Course as a PR Crisis Response?

April 6th, 2021 by

There’s one thing you can say about social media–sometimes it helps remove doubt. It goes to a principle that communicators know well: Nothing disappears once it’s posted on social media.

man in mask walking into office

Back to Work: How to Communicate Reopening Offices and Businesses

April 2nd, 2021 by

Vaccination cards fill social media timelines. Grandparents are planning reunions with grandchildren. Schools have reopened. Major League Baseball just began its season with fans. And friends are making plans to enjoy their first meals inside… Continued