2022 PRNEWS Platinum Awards Winners Unveiled

October 12th, 2022 by

Marketing and communication professionals gathered in New York on Wednesday (October 12) to celebrate the PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

The ‘Philadelphia Inquirer’ and Ryder Let Customers Lead the Way on Focus Groups

September 30th, 2022 by

Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.

PRNEWS Announces 2023 Agency Elite Top 100

September 20th, 2022 by

The list demonstrates the wide range of industry specializations and core capabilities that PR encompasses. It highlights firms of all sizes, ages and locations.

College athletes, PR and NIL deals

Avoiding Communication Crises with NIL Campaigns

September 6th, 2022 by

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

PRNEWS Unveils Platinum PR Awards Finalists, Winners Unveiled Oct. 12 at NY Gala

August 22nd, 2022 by

PRNEWS announced the 2022 Platinum PR Awards finalists. Honorees and winners will be announced during a gala in New York on October 12.

Explainer: What is NIL?

August 15th, 2022 by

Our Explainer series continues with a brief about NILs, which allow college athletes to earn compensation as endorsers.

NFTs Offer Limitless Potential for Marketers, But They Must Mature First

August 4th, 2022 by

NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.

Coordinating PR and Marketing to Avoid Unwise Ad Placement and Reputation Damage

August 2nd, 2022 by

In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.

Dallas Cowboys’ Black Rifle JV Shows Lack of PR Savvy & Planning

July 11th, 2022 by

If there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued

Considerations While Weighing a Rebrand: Research, Communicate and Measure

July 6th, 2022 by

Some rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?