As we approach the PR barrage of promotions for the 2024 Paris Summer Olympics, here are a few lessons from past and present major sporting events that apply to all PR accounts.
Branding/Marketing
PR Lessons Learned From Four Tentpole Sporting Events, Past and Present
December 18th, 2023 by Arthur SolomonPR for Experiential Campaigns: Making Your Activation Stand Out
December 14th, 2023 by PRNEWSAttendees of “PR for Experiential Campaigns” learned about the difference between event and experiential PR, strategies for multi-city tours, the importance of defining stakeholders in experiential, top-notch case studies and much more.
Reading the Room: (When) Businesses Should Comment on Sensitive Issues
November 30th, 2023 by Shahar SilbershatzIn our ever-faster news cycle, hot-button topics dominate our media feeds, demanding our attention. The dilemma is knowing what to say and when—or whether silence is indeed golden.
The PR Industry’s PR Problem
October 31st, 2023 by Amanda ProsciaPR work is under-leveraged and under-valued because it’s so widely misunderstood.
PR Roundup: Media Mistakes, X’s Downfall, Barbies are Back
October 26th, 2023 by Nicole SchumanThis week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.
2023 PRNEWS Platinum Awards Winners Unveiled
October 19th, 2023 by PRNEWSMarketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.
How to Harness PR to Drive Growth for Startups
October 4th, 2023 by Roxanne KingsmanThe idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one.
How to Turn Your Clients into Brand Ambassadors
October 3rd, 2023 by Carolyn SakstrupConsumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.
PR Roundup: The Taylor Swift Effect, Delta Responds, WGA Wins
September 28th, 2023 by Nicole SchumanThis week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers, and the WGA coming out on top when it comes to the recent strike and American interests.
[VIDEO] PRNEWS Live Discusses Impact and Authenticity During Hispanic Heritage Month
September 19th, 2023 by Nicole SchumanPRNEWS Live discussed the impacts Hispanic culture has had on the PR industry, and how to create more inclusive, authentic campaigns, focusing on Hispanic culture.