Old BlackBerry phones have a surprising number of fans

BlackBerry Mobile Sunset Inspires Ideas for Brand Loyalty

January 4th, 2022 by

One of the first things to do when sunsetting a product is to take the company’s relationship with its consumers into account. 

[VIDEO] Conference Board’s Ivan Pollard Joins PRNEWS Live

November 17th, 2021 by

During this week’s PRNEWS Live, former General Mills global CMO Ivan Pollard says Betty Crocker knows about cake and authentic consumer engagement.

2021 PRNEWS Platinum Awards Winners Unveiled

November 16th, 2021 by

Marketing and communication professionals gathered virtually Tuesday to celebrate the PRNEWS Platinum Awards, which mark excellence across people, teams and campaigns.

Agency Elite Spotlight: Meet EvolveMKD’S CEO, Megan Driscoll

October 28th, 2021 by

The 2022 Agency Elite Top 100 is finally here! And, to celebrate the most innovative PR and communications firms in the business, we’re bringing you Q&A’s from the best and brightest. Next in our spotlight… Continued

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Can a Fun Brand Name Bring Faster Forgiveness?

October 26th, 2021 by

A new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names. 

The 2021 Platinum PR Awards: Finalists Named, Winners to be Unveiled Nov. 16 During Virtual Gala

October 18th, 2021 by

The PRNEWS team has announced the 2021 Platinum PR Awards finalists.Come raise a glass as we celebrate the industry’s top PR and communication campaigns, teams, people and agencies,  at an online gala November 16. 

Not Strictly a Sales Vehicle: What to Consider Before You Decide to Produce a Branded Podcast

October 5th, 2021 by

Should your organization invest in podcasting? Is there value from a brand perspective in producing a podcast?

Why PR Should be Part of Your Start-Up’s Initial Investments

September 21st, 2021 by

With the flood of new direct-to-consumer brands to market, some startup founders might question whether they need, or could vastly benefit from, PR. As entrepreneurs evaluate their business strategies and budgets for how to launch and grow their brands, where to spend branding dollars is among the top of the list. With so many areas to consider, from digital ads to social media content, one that may feel a bit more elusive is PR.

New York City Summer 2021 campaign

Delta Variant Repositions Travel Messaging

September 3rd, 2021 by

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot. 

The Key to Being a ‘Loved’ Brand by Consumers? Be Culturally Relevant

September 1st, 2021 by

Consumers today can choose from an endless assortment of brands to welcome into their daily lives. A preferred phone. A favorite soda. A dependable vehicle. A coveted sneaker. But what allows a brand to become so omnipresent? How does it get to a point where consumers feel affection for a commodity? Some folks love their morning Starbucks coffee. Others have a bad day if their preferred shampoo runs out. What goes on behind the scenes to manifest an iron-clad brand loyalty?