PRNEWS took a closer look at the Threads, Barbie and GQ happenings, and what PR knowledge nuggets can be unearthed from them.
Branding/Marketing
How to Get the Most Out of Brand Partnerships
June 26th, 2023 by Aja Bradley-KempKnowing how to spot a good brand partnership opportunity and what to do with that opportunity once the partnership is formed takes savvy planning.
Best Practices for Establishing Global Brands
June 22nd, 2023 by Marie de FoucaudThis piece explores how nations can benefit from global brand building to attract tourists, engage investors and nurture diplomatic ties while avoiding a white-wash of their histories.
An Overlooked Aspect of Your Communications Strategy
June 15th, 2023 by Paul BrewsterWith negative impacts of digital marketing rising and younger generations migrating away from social, our contributor explores how ignoring how communication campaigns are translated into the physical realm can be a costly mistake.
PR Roundup: State of PR, Wienermobile Revamp, TikTok Ban
May 18th, 2023 by Nicole SchumanThis week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.
Why Experiential Events are Key to Brand Awareness
May 16th, 2023 by Dwayne BarnettOne way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.
Play, Pivot or Pause? The Road to Success During a Downturn
May 8th, 2023 by Jennifer RisiIs it wise to spend money on PR during an economic downturn? If we’re in the midst of economic uncertainty, shouldn’t the obvious answer be to pause spending? The clear answer is NO.
PR Roundup: Bud Light Outrage, NPR Quits Twitter, and Pitching Responses Slow
April 13th, 2023 by Nicole SchumanPRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup.
March Madness Reveals Best Practices for Brand Activations
March 23rd, 2023 by Nicole SchumanPRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle.
Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job
January 31st, 2023 by Arthur SolomonPreparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.