It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.
Branding/Marketing
PRNEWS Unveils Platinum PR Awards Finalists, Winners Unveiled Oct. 12 at NY Gala
August 22nd, 2022 by PRNEWSPRNEWS announced the 2022 Platinum PR Awards finalists. Honorees and winners will be announced during a gala in New York on October 12.
Explainer: What is NIL?
August 15th, 2022 by Erika BradburyOur Explainer series continues with a brief about NILs, which allow college athletes to earn compensation as endorsers.
NFTs Offer Limitless Potential for Marketers, But They Must Mature First
August 4th, 2022 by Seth ArensteinNFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.
Coordinating PR and Marketing to Avoid Unwise Ad Placement and Reputation Damage
August 2nd, 2022 by Erika BradburyIn a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.
Dallas Cowboys’ Black Rifle JV Shows Lack of PR Savvy & Planning
July 11th, 2022 by Arthur SolomonIf there’s a trophy for bad taste in sports, the hands-down winner is the National Football League and its affiliates. The names of teams inscribed on the trophy are too numerous to list. But surely… Continued
Considerations While Weighing a Rebrand: Research, Communicate and Measure
July 6th, 2022 by Nicole SchumanSome rebranding efforts may cause other organizations to pause, wondering what return on investment may come from it. What will the value of their efforts be, how can organizations proceed, and where can they look for results?
Communicators Navigate Patriotic Messaging After Sentiment Declines
July 1st, 2022 by Andrew ByrdThe concept of patriotism holds a nuanced meaning to different demographics in the country.
Juneteenth Blunder Sparks Conversation about Transactional Marketing
June 16th, 2022 by Andrew ByrdJuneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued
Honey Baked Ham CMO: Authentic Purpose Builds Successful Brands
June 9th, 2022 by Andrew ByrdCreating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO. The… Continued