Upon first glance, you might think pharmaceutical companies are in a race to become the first to develop and administer a COVID-19 vaccine. This belief strengthens with every announcement coming out from Pfizer last week or Moderna, as we saw today. But communicators might want to look a little deeper, as a race can completely devalue the important, strategic work healthcare communicators do. The power of collaboration, rather than competition, emerges as the true message sent with each news release.
A veteran and PR pro looks at the similarities between working in military affairs and civilian operations. The common bond, he writes, is that people are the most important asset. On this Veterans Day, he urges Americans to practice positive PR and honor the nation’s greatest asset.
While the election showcased a deeply-divided nation, president-elect Joe Biden’s acceptance speech Saturday called for unity and healing. He set a precedent with the tone and content of his speech, acknowledging battles affecting every citizen across the nation. Bringing people together seems to be a systematic goal for the incoming administration. Letting people know out loud was one way to adhere to that promise.
The news media and social media platforms know it is of the utmost responsibility to get this right. With Twitter and Facebook battling swarms of disinformation posts daily, the companies prepared strategies to combat this ahead of Election Day. The media also seeks to instill and keep the trust of the American people, with most outlets announcing reporting processes. Both industries worked extra hard to focus on protecting the integrity of election results to earn trust.
[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding
Illness, job losses, a divisive presidential race and semi-isolation have battered consumers this year. As such, they are seeking bright spots in an otherwise dark climate. It will be an atypical Thanksgiving, potentially opening new doors for brands that embrace the change.
The US presidential election is all about competing personal brands, argue two executives at Ipsos, one of the world’s largest public opinion polling companies. Though the president has a formidable road ahead, his brand-loyal base could inject some surprises into the contest.
PRNEWS Live welcomed Dave Skena, chief marketing officer and global director of brand at Krispy Kreme. We discussed how the delectable doughnut brand flipped the script on Halloween and Election Day for 2020.
Thanks to the COVID-19 pandemic, Halloween will look un-traditional this year. But brands have come to the rescue with creative ideas to give back to customers and associate fond memories in minds and hearts—especially right before the holiday season. We look at some ghoulishly good campaigns for the holiday.
Celebrities—they’re just like us. That sentiment worked in the era of celebrity spotting on beaches and in Whole Foods, but in a pandemic year, audiences are not interested. Kim Kardashian West, arguably the internet’s first celebrity influencer, is in the crosshairs of the social media masses this week after posting photos from a lavish island gathering with friends and family. How would you advise her to respond?