Moderna Vaccine PR

Vaccine News Releases Promote Collaboration, Not Competition

November 16th, 2020 by

Upon first glance, you might think pharmaceutical companies are in a race to become the first to develop and administer a COVID-19 vaccine. This belief strengthens with every announcement coming out from Pfizer last week or Moderna, as we saw today. But communicators might want to look a little deeper, as a race can completely devalue the important, strategic work healthcare communicators do. The power of collaboration, rather than competition, emerges as the true message sent with each news release.

Honoring Those Who’ve Served: A Message on Veterans Day

November 11th, 2020 by

A veteran and PR pro looks at the similarities between working in military affairs and civilian operations. The common bond, he writes, is that people are the most important asset. On this Veterans Day, he urges Americans to practice positive PR and honor the nation’s greatest asset.

Joe Biden

Biden Speech Calls for Unity, Sets Tone for New Administration

November 9th, 2020 by

While the election showcased a deeply-divided nation, president-elect Joe Biden’s acceptance speech Saturday called for unity and healing. He set a precedent with the tone and content of his speech, acknowledging battles affecting every citizen across the nation. Bringing people together seems to be a systematic goal for the incoming administration. Letting people know out loud was one way to adhere to that promise.

News Media Takes Election 2020 Seriously

Media Outlets Hope Election Day Transparency Leads to Trust

November 3rd, 2020 by

The news media and social media platforms know it is of the utmost responsibility to get this right. With Twitter and Facebook battling swarms of disinformation posts daily, the companies prepared strategies to combat this ahead of Election Day. The media also seeks to instill and keep the trust of the American people, with most outlets announcing reporting processes. Both industries worked extra hard to focus on protecting the integrity of election results to earn trust. 

Green Giant

For the Pandemic, Green Giant Urges Influencers to Inspire Consumers with Pantry-Based Recipes

November 3rd, 2020 by

[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding

Brands Breathing New Life into America’s Oldest Tradition

November 3rd, 2020 by

Illness, job losses, a divisive presidential race and semi-isolation have battered consumers this year. As such, they are seeking bright spots in an otherwise dark climate. It will be an atypical Thanksgiving, potentially opening new doors for brands that embrace the change.

Seeing The Election as a Contest Between Two Brands

November 2nd, 2020 by

The US presidential election is all about competing personal brands, argue two executives at Ipsos, one of the world’s largest public opinion polling companies. Though the president has a formidable road ahead, his brand-loyal base could inject some surprises into the contest.

Krispy Kreme CMO appears on PRNEWS Live

[VIDEO] PRNEWS Talks to Dave Skena, CMO of Krispy Kreme, About Creative Brand Promotion

October 30th, 2020 by

PRNEWS Live welcomed Dave Skena, chief marketing officer and global director of brand at Krispy Kreme. We discussed how the delectable doughnut brand flipped the script on Halloween and Election Day for 2020.

Krispy Kreme

The Halloween That Almost Wasn’t: Brands Step Up

October 29th, 2020 by

Thanks to the COVID-19 pandemic, Halloween will look un-traditional this year. But brands have come to the rescue with creative ideas to give back to customers and associate fond memories in minds and hearts—especially right before the holiday season. We look at some ghoulishly good campaigns for the holiday.

kardashians on a private island

Kardashian Post Gets Insta-Memed, Disrupts COVID-19 Healthcare Comms

October 28th, 2020 by

Celebrities—they’re just like us. That sentiment worked in the era of celebrity spotting on beaches and in Whole Foods, but in a pandemic year, audiences are not interested. Kim Kardashian West, arguably the internet’s first celebrity influencer, is in the crosshairs of the social media masses this week after posting photos from a lavish island gathering with friends and family. How would you advise her to respond?