Career Advice

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PR Realities You Won’t Find in Communication School Textbooks

September 12th, 2022 by

PR is founded on a collection of concepts. Many are included in school and college textbooks. Here are some you won’t find in many texts.

Despite Disagreement Over Length, Academics and Communicators Say Writing Remains Top Skill

August 7th, 2022 by

Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

Russia’s Military Failures Provide Lessons for PR Leaders’ Success

June 8th, 2022 by

I’ve written how the United States Navy shaped my leadership style in the communication world. Those lessons have been on my mind recently as we watch Russia’s invasion of Ukraine. Russia’s operational failures recall valuable… Continued

Reshaping the Leadership Paradigm will Help AAPI, Others

May 30th, 2022 by

As Asian-American Heritage Month ends, there’s a lack of AAPI members in leadership jobs. The American view of leadership could be at fault.

A PR Priority: Raising Awareness Around Mental Wellness

March 30th, 2022 by

PR should address staffers’ mental health. Listening to employees and communicating wellness efforts are good first steps.

How Live Events Remind Us of Connecting and Pivoting

March 23rd, 2022 by

As we celebrate Women’s History Month, our writer discusses the importance of networking with women communicators during in-person events.

Terms You Need to Know [February 15, 2022]

February 15th, 2022 by

In this month’s buzz box, we look at the terms “trust” and “deadnaming.”

How to Handle Your Mr. Hyde Supervisor  

December 1st, 2021 by

As in any sector, PR has its share of abusive bosses. Assuming you like your job, here are tips that may salvage the situation.

In Light of Great Resignation, Budgets for 2022 Must Consider Labor Costs More Closely

December 1st, 2021 by

Data from Davis+Gilbert LLP, a law firm that works with many communication businesses, shows 95 percent of PR outlets surveyed anticipate net revenue increases in 2022, a far more optimistic look to the future than at the same time last year. This is great news for those in the process of creating a budget for 2022. While fundamental needs for organizations may have changed in terms of operational costs, a reassessment of strategy can provide opportunities for a beneficial re-allotment of funding.

PRNEWS Weighs Several Factors in Creating its 2022 Education A-List

November 30th, 2021 by

PRNEWS introduces the 2022 Education A-List, the educational institutions advancing careers in PR and communications.