Career Advice


8 Questions to Ask Before Launching an Email Campaign

March 24th, 2015 by

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it.

No Success Without Risk

March 23rd, 2015 by

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Bring New Disciplines Into the PR Fold

March 23rd, 2015 by

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration.

3 PR Lessons From Starbucks’ #RaceTogether Campaign

March 18th, 2015 by

While some have applauded Starbucks’ efforts, others have hammered a new campaign focusing on race in the U.S.

8 Tips for a 90-Second Professional Networking Encounter

October 7th, 2014 by

At PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile.

Infographic: Tips for Creating the Perfect Résumé

August 29th, 2014 by

Even if you’re not seriously considering looking for a new job, it’s probably a good time to at least add some updates your résumé.

5 Tips for Effective PR Networking

July 31st, 2014 by

Here are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.

8 Tips for Navigating the Networking Waters

July 3rd, 2014 by

As we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial.

12 Tips to Improve Your Networking Skills

June 13th, 2014 by

PR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.

5 Career Tips From Communications Experts

May 3rd, 2013 by

In acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.