Career Advice


3 Tips PR Can Use Now to Battle ‘The Big Quit’

September 13th, 2021 by

PR is not immune to The Big Quit and The Great Resignation. Here are three tips that PR can use to slow a race to the exits.

PRNEWS/IPR Research Shows the Evolving Communication Function

August 17th, 2021 by

A new joint study from PRNEWS and IPR takes a comprehensive look at the perceptions, roles, structures and future of communication.

PR Stars Mix Family, Humility, Humor and Cartoons in Enjoyable Books for Summer

August 1st, 2021 by

[Editor’s Note: Since many of our readers will take time off during August for a well-deserved break, we follow our July books reviews with another installment. It’s our way of wishing you a good vacation

Back to School: Writing Still at the Top for PR Pros and Academics; Culture,WFH Issues Rising

August 1st, 2021 by

We asked PR professors about trends in education for the approaching academic year. Where do students need instruction most? What skills or knowledge do they hope their charges gain before heading into the business world? We inquired of PR pros about skills/talents they seek most in young candidates. What areas require on-the-job training, which, during COVID-19, has been done remotely?

businessman thinking in the morning

Lessons Earned: An Earthly Tip from a Boss with Sky-High Expectations

July 28th, 2021 by

[Editor’s Note: As Bill Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” Thomas Edison tried thousands of light bulbs before discovering his life-altering solution. Babe Ruth… Continued

A July 4 Without Fireworks Offers a PR Leadership Lesson

July 2nd, 2021 by

Challenges the author face as a leader—especially around work-life issues, an important part of the PR pro’s employment regime—are similar to those he encountered for the first time as a 21-year-old Second Class at sea.

On July 4, PR Pros are Freedom Fighters Against Disinformation

July 1st, 2021 by

There are a slew of responsibilities on the PR pro’s plate. Yet helping to slow the spread of disinformation must rank high on communicator’s list of priorities. As we celebrate July 4th, it’s important to see PR pros as freedom fighters against disinformation.

The Pandemic and Other Factors are Prompting PR to Hire Non-Traditional Candidates

July 1st, 2021 by

As the world changed in March 2020, so too did the future for many college seniors who graduated months later. With Gen Z entering the workforce, millennials taking more leadership positions, and technology platforms proving to be important tools for communication, some firms are changing the way they recruit for PR jobs. 

Summer Reading: A Terrific Book’s Presentation Makes the Case for Always Telling a Story

June 28th, 2021 by

The useful PR book includes a lively presentation and imbues traditional themes with interesting insights or unique interpretations. We provide reviews of some books for summer reading.

dog reading newspaper on the toilet, funny

Your CEO is a Dog: 11 Ways Great Leaders Resemble Man’s Best Friend

June 25th, 2021 by

Bosses are like dogs in the best ways, our writer argues. Like a dog filled with energy and curiosity, a CEO who is an interested and engaged communicator is more likely to try things outside traditional parameters and grow the company.