Career Advice

finding your voice

Lessons Earned: How a PR Pro Found Her Voice

June 10th, 2020 by

In this continuing series about lessons in career and life, a senior communicator explains how she overcame her hesitancy to speak up in leadership meetings.

Mr. Floyd and My Dad: Moving from Exclusion to Inclusion

June 7th, 2020 by

The killing of George Floyd led the author to think of her father, an immigrant who poured his life into his children. He expected that providing his children with a strong education would help them succeed professionally and personally. Pure merit isn’t enough when structural racism and exclusionary practices exist. The status quo must go, the author argues. Stakeholder capitalism is here to stay.

women around business table

Marilyn Laurie: How She Emerged from Humble Roots to a Woman in Charge

June 2nd, 2020 by

Marilyn Laurie (1939-2013) worked her way up to become CCO of AT&T, the company’s first female in that position. She did so, in part, by holding un-traditional views, including seeing PR’s role as representing the consumer inside the board room. Our monthly history feature is a Q&A with Dick Martin, author of a forthcoming book about Marilyn. In addition, Martin succeeded Laurie at AT&T.

PR Industry Scrambles to Save Summer Internships

May 14th, 2020 by

With entire offices working remotely, the challenge of how to provide a quality summer internship lingered on the minds of those in the industry. Due to economic and bandwidth restraints, some businesses chose to forgo programs for students this year, but a great many overcame obstacles and developed new programming, albeit remote, to provide eager participants with a place this summer.

zoom video interview

How to Interview for a PR Job During the Pandemic

May 4th, 2020 by

Even though the majority of PR teams are laying off, furloughing or reducing salaries, jobs remain and interviews are continuing. Here’s a collection of tactics to help you secure a position. In short, research should be a key part of your interview preparation. In addition, think about volunteering your services to nonprofits. They’re in need of PR help at this moment.

businesswoman with resume

One Simple Trick to Make Your Résumé Extraordinary

April 28th, 2020 by

Even in this crisis, headhunters, brands, media outlets, and PR agencies are still hiring. Make sure your résumé stands out.

man on phone conference call

Maintaining Momentum with Job Candidates is Key During Coronavirus

April 20th, 2020 by

While many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.


How Peloton Prepared a PR Pro for This Moment

April 17th, 2020 by

A corporate communicator turns to exercise and skills she has learned from it to face life, personal and professional, during coronavirus. Here’s how endurance, humanity, determination and other aspects of Peloton training helped a communicator adopt a positive attitude about the future.

headline changes in 2020

How Communicators Can Reorganize During the COVID-19 Pandemic

April 9th, 2020 by

COVID-19 radically changed every aspect of our personal and professional lives. In this time of disruption, it’s important to take a moment to reorganize.

businesswoman wearing a cape

5 Tips for Communications Leaders During the Pandemic

March 27th, 2020 by

The pandemic has thrown many of us into a frenzy. Now is the time for PR leaders to proceed with calm and rely on principles and tactics that have served you well throughout the years. Moving forward, creativity, transparency and management skills will be in demand.