Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper.
Corporate Social Responsibility
Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.
The U.S. midterm elections overtook media coverage of COP27. Still, important communication takeaways emerged from the global climate confab. Chief among these is communication’s key role in conveying the benefits and immediacy of attacking climate change.
While ESG is not a PR endeavor, communicators play important roles in its success. Preventing greenwashing is just one of PR’s jobs. Communicators also should convey ESG’s importance internally and externally.
We ask 2022 Nonprofit Awards honoree Dini von Mueffling about working with nonprofits during times of economic uncertainty.
An analysis of tweets about sustainability and climate change yields tips for communicating with stakeholders who hold a variety of views about the environment. Fortunately, many of the tips have deep roots in PR.
The rise in consumer interest in electronic vehicles highlights the need for clear, effective messaging. Education is a priority as is jargon-free communication that addresses range anxiety and infrastructure issues.
Technology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.
A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.
In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.