In the wake of the scandals that rocked the U.S. corporate community in the early part of this decade, corporate social responsibility has moved from catch phrase to cachet, each day becoming more ingrained in… Continued
Corporate Social Responsibility
Securing CEO Support for Strategic Philanthropy
May 12th, 2008 by Iris DorbianSuccessful corporate philanthropy involves a number of components – from business-inspired strategy and mutually reinforcing cross-sector partnerships to strong measurement practices and innovative community projects. However, one additional element for truly successful corporate giving is… Continued
Before Writing the Check
May 12th, 2008 by Iris DorbianBefore agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties. “When choosing to partner with an… Continued
Washingtonian Mag Gives Out ‘Green Award’
May 6th, 2008 by Iris DorbianWashingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of… Continued
Consumers Skeptical about being Green
May 6th, 2008 by Iris DorbianGreen advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents… Continued
The Evolving Sustainability Paradigm: How Practices and Trends Impact PR
May 6th, 2008 by Iris DorbianSustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm. Business leaders are now being challenged to address issues beyond profitability. From internal issues of worker… Continued
Navigating the Win-Win Road: Creating Successful Corporate/Nonprofit Partnerships
April 28th, 2008 by Iris DorbianBuilding beneficial partnerships with nonprofit groups, such as consumer, patient, seniors, environmental, community, multicultural or faith-based advocacy organizations, government agencies and educational institutions, can provide strategic advantages for a company and positive benefits for a… Continued
Chicago Climate Partners with Dow Jones Indexes to Co-Brand Emissions
April 21st, 2008 by Iris DorbianLast week Chicago Climate Exchange, Inc. (CCX), announced that it had signed a joint marketing deal with Dow Jones Indexes to co-brand, caclulate, market and license the Dow Jones/CCX Emissions Indexes based on European carbon,… Continued
Being Green is Important to Consumers, says New Study
April 16th, 2008 by Iris DorbianAccording to a study that focused on bloggers, which was recently conducted by Nielsen Online, protecting the environment has become increasingly important to consumers, with online buzz around sustainability growing 50 percent in 2007. While… Continued
Bayer Awards Grant to Science Education Program
April 7th, 2008 by Iris DorbianThe Bayer USA Foundation recentlly announced that it has awarded a $135,000 grant to ASSET Inc. (Achieving Student Success through Excellence in Teaching), the science education reform program Bayer helped to create in Southwest Pennsylvania… Continued