Corporate Social Responsibility

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The Role of ESG Reports in Creating a Sustainable Future

April 19th, 2022 by

These annual reports are the first step to holding companies accountable for choosing sustainable practices that are vital to creating a livable future for generations to come.

Tips for Considering Corporate Reputation in Your Ukraine Response

March 16th, 2022 by

Companies’ choices on reacting (or not) to the Ukraine crisis can magnify corporate values. Our author provides tips for consideration.

Employee-Driven CSR Hedges Against ‘The Great Resignation’

February 28th, 2022 by

Thoughtful CSR is good on its own. However, as workers demand alignment with corporate values, CSR programs that feature employee choice are big draws.

Take a Broad View of Increased Media Coverage of Climate and Sustainability

February 24th, 2022 by

We asked Jeff Lambert, CEO, Lambert Global, about investor relations trends and maintaining corporate values when C-suite members take independent stands.

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Advertising Week New York: Purpose Should be the Norm, Not a Niche

October 21st, 2021 by

At Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.

Climate Crisis 2021: Considerations for Communicators

September 29th, 2021 by

Companies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?

Aim Wisely When Reacting to Texas Abortion Law Boycotts 

September 7th, 2021 by

Purpose-driven brands should speak out on issues aligned with their values. But without strategy, unfair cancellations may result.

Airbnb’s Afghanistan Housing Offer Meets CSR Criteria

August 25th, 2021 by

Airbnb’s example proves that when it comes to effective CSR, writing a check and issuing a press release simply aren’t enough.

As UN Report Raises Stakes, Some Basics of Green Communication

August 10th, 2021 by

With the UN report (Aug. 9), sustainability’s visibility gets another boost. Yet it’s not a slam dunk for brands to communicate sustainability practices. Here are ways they can succeed.

Matching CSR with Corporate Values

July 22nd, 2021 by

For some consumers, a great product isn’t enough. When given an option, they’ll choose something from companies whose social purposes align with their values. Based on content during PRNEWS’ Media Relations Virtual Event, this trend… Continued