Crisis Management

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Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s Allowance

January 26th, 2023 by

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

PR Alone Won’t Help Southwest, It Needs a Strategic Rebrand

January 23rd, 2023 by

Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.

a weekly roundup of news and PR lessons to learn from it

PR Roundup: Online Banking Woes, TikTok Shutdowns, Amazon Frowns on ‘Smile’

January 19th, 2023 by

This week’s notable PR items showcase the consequences and impact of crisis at Zelle and TikTok as well as a change at Amazon.

In a PR Crisis, Admit the Truth Now or Pay The Price Later

January 17th, 2023 by

Admitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.

PR Roundup: Hamlin Well, Royal Book Leaks, No Happy Meal for McDonald’s

January 12th, 2023 by

The media and book lovers were wild about Harry this week, but his family stayed mum. Meanwhile, McDonald’s took a hit for an old PR crisis.

PR Crisis Response is Much More Than Trusting Yourself, But It Begins There

January 10th, 2023 by

Gauging how quickly to respond is one of the more difficult elements of PR crisis. Yet a prompt response is a critical part of recovery. As such, crisis expert Bridget Privard says instilling confidence in executives through training and planning is vital.

Delayed Call: SEC Whacks Former McDonald’s CEO and Company, Transparency Prevails

January 9th, 2023 by

You thought the McDonald’s-CEO Stephen Easterbrook PR crisis was finished in 2021 with a claw-back settlement. Well, not quite. The SEC added an exclamation point to it, emphasizing corporate transparency.

a weekly roundup of news and PR lessons to learn from it

PR Roundup: Hamlin Awake, House in Disarray, Equinox Excludes

January 6th, 2023 by

The first week of January 2023 came roaring in with crises and opportunities for communication wins. While some brands and individuals seemed to suffer from a holiday hangover, others made unforgettable strides that practitioners will be talking about for years to come.

NFL football

The PR Link Between ‘Monday Night Football’ and Capitol Hill

January 4th, 2023 by

They were seemingly unrelated incidents. Yet the irony was thick. Crisis response worked well Monday night and failed badly Tuesday.

Your Metrics are Junk, Celebs are Toxic and Other Lessons from a Terrible Year

January 3rd, 2023 by

Few thought 2022 would eclipse 2020 and 2021 as a year of PR crises. Wrong. Fortunately, 2022 brought useful lessons for 2023. So, begin 2023 correctly: measure reasonably, use appropriate platforms and own your mistakes promptly.