More than 300 communications professionals packed the Manhattan Ballroom in New York’s Grand Hyatt on Oct. 15, 2013 to celebrate the winners and honorable mentions of PR News’ Platinum PR Awards.
Crisis Management
2013 Platinum PR Awards: Crisis Management
October 15th, 2013 by Chris SeymourWinner: LIVESTRONG Foundation – From the Crisis Trenches: Blazing a New Trail in Communications In 2012 and early 2013, the world watched as Lance Armstrong’s fabled cycling career crashed. Caught in the crossfire was the… Continued
Recognizing the Seven Stages of Crisis Communication
October 7th, 2013 by PRNEWSImmediately following the tsunami that hit Japan in January of 2011, with more than 10,000 deaths and two nuclear plants disabled, Japanese authorities were initially reluctant to act for fear of damaging expensive nuclear equipment and possibly causing wider harm than what had already occurred. Yet this is how almost all corporate crisis responses begin.
PR Insider: The Executive Apology, Avoid Making It Worse Once You’ve Already Screwed Up
October 3rd, 2013 by Sandra FathiAll corporate executives have one thing in common; at some point, they or their company will screw up.
Yucky Comments Can Sometimes Be a Beautiful Thing
October 1st, 2013 by Matthew SchwartzPR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued
Some Government Communicators Will Be Silenced During Shutdown
October 1st, 2013 by Caysey WeltonToday’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?
Breaking PR: The Essential Elements of PR
September 30th, 2013 by Caysey WeltonBreaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.
CEO PR Gaffe of the Week, Barilla Edition
September 27th, 2013 by Tony SilberWhat is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up… Continued
Fresh Approaches to Media Training Offer C-Level Execs Better Results
September 23rd, 2013 by PRNEWSRodale may have calculated that she’s the boss and needed to communicate her message regarding the use of chemicals in the U.S. Fair enough. But the letter was not so well-received. A writer at Discover.com, for example, called it “insensitive crack-pottery.”
What Content Marketing Means to PR and Traditional Media (and Traditional Journalists, Too)
September 16th, 2013 by Tony SilberWhen I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those… Continued