Crisis Management

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).

The use of social media just got a little more relevant—and risky—for publicly traded companies.

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.

Any good PR person could tell you that it is relationships and actions—not ads or new messages—that will ultimately shape people’s opinions of your company.

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights.

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.