Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.
Crisis Management
Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach
May 7th, 2012 by Scott Van CampIntegrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.
Wal-Mart Crisis Underscores Need for Strong Corporate Governance
April 30th, 2012 by Scott Van CampAs a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.
‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time
March 26th, 2012 by Scott Van CampInvisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.
Will a New CEO Help Johnson & Johnson Regain Its Mojo?
February 22nd, 2012 by PRNEWSThe news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued
Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out
February 13th, 2012 by Katie PaineIn a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.
Bad News for Taco Bell as It Feels Heat From Chipotle
February 6th, 2012 by PRNEWSTaco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued
Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself
February 3rd, 2012 by PRNEWSI love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to… Continued
CEO Cred Suffers Biggest Barometer Dip in 9 Years
February 3rd, 2012 by PRNEWSPrepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued
Vassar Opts for the One-Way Channel Crisis Response
February 3rd, 2012 by PRNEWSPoughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they… Continued