Crisis Management

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It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises

January 26th, 2009 by

Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued

Tip Sheet: Hedge Fund Headaches: Best Practices for Communicating Through Economic Turmoil

January 19th, 2009 by

By Dan Simon According to the most recent research by Eurekahedge, the hedge fund industry shrank by as much as a fifth (or $350 billion) in 2008, with 90% of that decrease coming in the… Continued

Case Study: Oil and Water: An Integrated Campaign Turns a Slippery Controversy Into a Two-Way Conversation

January 12th, 2009 by

Company: ConocoPhillips Agency: Fleishman-Hillard Timeframe: 2006-2007 Within the last 10 years, skyrocketing gas prices coupled with a climate in crisis have caused a precipitous drop in national consumer confidence toward the oil and natural gas… Continued

Quick Study: Freezing Months for Talent Management; Green Investments; Blind Eye Turned to Corporate Misconduct

January 5th, 2009 by

The communications implication: Business is still about people, and organizations are only as strong as their weakest employee. When money is tight, the best strategy is to embrace nontraditional recruitment techniques and creative fringe benefits–two things the modern communications executive is well equipped to drive.

Hoax-Busting: Managing Gossip and Rumors Online

September 22nd, 2008 by

We’ve all seen our share of Internet hoaxes. The random e-mail calling for a boycott of a major oil company; the forwarded message of a worried mother whose daughter was sickened by a popular food;… Continued

Surprise Attack: Executing a Crisis Simulation to Plan for the Unknown

September 8th, 2008 by

On Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York… Continued

Tip Sheet: Ethics & PR: Communications With a Conscience

July 28th, 2008 by

By Frank Ovaitt Is there such a thing as public relations ethics? Shannon A. Bowen, Ph.D., of Syracuse University, poses that question in the Institute for Public Relations Essential Knowledge Project’s "Ethics and Public Relations"… Continued

How To…Manage a News Conference

July 28th, 2008 by

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely… Continued

Seeing the Forest for the Trees: How to Spot an Issue Before It’s a Crisis

July 28th, 2008 by

In today’s turbulent business environment, there is no shortage of crises du jour, which helps explain the evergreen quality and ubiquity of case studies, expert strategies and thought leadership pieces on the topic of crisis… Continued

Tip Sheet: What Research Can Teach Us About Crisis Communications

January 21st, 2008 by

"Most major crises start with a bad idea." That from a slide used by Gary Sheffer, executive director of Communications & Public Affairs at General Electric. But how much of what we think we know… Continued