Crisis Management

Mickelson acknowledges his faux pas, but turns the conversation to the PGA and the need for the sport of golf to change. He seems to shun responsibility. 

Quit pretending that a sincere apology is an effective PR tactic, the author argues. Hang tough. Apologizing during a crisis could ruin you.

Does the Joe Rogan-Spotify incident signify a turning point for crisis communication since both Rogan and Neil Young emerged victorious?

Erstwhile Levi’s brand president Jennifer Sey published an essay announcing her resignation from the company, reviving unanswered questions about employee activism.

While it may look like just a bug in a simple game, the NYT Wordle transition can provide some good PR lessons for mergers and acquisitions. 

One of the best ways to prepare for your company’s next crisis is to simply walk away and take a risk retreat.

This edition’s dialogue looks at post-crisis debriefs. Our dialoguers April Margulies, founder, Trust Relations, and Thomas Graham, president, Crosswind Media & Public Relations, tell us it’s often a chore to schedule post-crisis sessions.

PR executives, collaborating with risk management, HR and other key functions, can play a critical role in identifying and recommending action to address external and internal threats (including toxic people). Unfortunately, organizations routinely underfund communication and related positions that can deliver intel that helps executives make better-informed decisions before they create a reputation crisis.

Communicators have a special talent. They alone can stitch together love, PR crisis, email and chocolate. Here’s how.

In gest, but only partly, the last weeks of 2021 and first days of 2022 offer enough botched PR and PR crises to assemble a March Madness-style ranking.