Mickelson acknowledges his faux pas, but turns the conversation to the PGA and the need for the sport of golf to change. He seems to shun responsibility.
Crisis Management

Mickelson’s Misguided Musings Create Mess for PGA Stakeholders
February 23rd, 2022 by Nicole Schuman
There’s No Such Thing as an Effective Apology Anymore
February 22nd, 2022 by Tim O'BrienQuit pretending that a sincere apology is an effective PR tactic, the author argues. Hang tough. Apologizing during a crisis could ruin you.

Actions, Dialogue Speak Loudly in Spotify-Rogan Incident
February 17th, 2022 by Mike EmeryDoes the Joe Rogan-Spotify incident signify a turning point for crisis communication since both Rogan and Neil Young emerged victorious?

Levi’s Exit Adds Fuel to Employee Activist Fire
February 16th, 2022 by Sophie MaerowitzErstwhile Levi’s brand president Jennifer Sey published an essay announcing her resignation from the company, reviving unanswered questions about employee activism.

Wordle Transition Provokes Discussion on Mergers and Acquisitions
February 15th, 2022 by Nicole SchumanWhile it may look like just a bug in a simple game, the NYT Wordle transition can provide some good PR lessons for mergers and acquisitions.

You Need to Take a Risk Retreat
February 15th, 2022 by Brett BruenOne of the best ways to prepare for your company’s next crisis is to simply walk away and take a risk retreat.

Post-Crisis: Debrief in 2 Parts, Include Lawyers and Avoid Finger-Pointing
February 15th, 2022 by Seth ArensteinThis edition’s dialogue looks at post-crisis debriefs. Our dialoguers April Margulies, founder, Trust Relations, and Thomas Graham, president, Crosswind Media & Public Relations, tell us it’s often a chore to schedule post-crisis sessions.

Crisis Mitigation: A Two-Way Street for CEOs and PR Pros
February 15th, 2022 by Deborah HilemanPR executives, collaborating with risk management, HR and other key functions, can play a critical role in identifying and recommending action to address external and internal threats (including toxic people). Unfortunately, organizations routinely underfund communication and related positions that can deliver intel that helps executives make better-informed decisions before they create a reputation crisis.

PR Has a Crisis Connection to Valentine’s Day
February 14th, 2022 by Seth ArensteinCommunicators have a special talent. They alone can stitch together love, PR crisis, email and chocolate. Here’s how.

Crises Linger for Confused Spotify, Tone-Deaf Better.com and Rugby Team
February 14th, 2022 by Seth ArensteinIn gest, but only partly, the last weeks of 2021 and first days of 2022 offer enough botched PR and PR crises to assemble a March Madness-style ranking.