Crisis Management

spreading peanut butter on an apple

Jif Stuck in a Recall Jam Demonstrates a Teachable Moment

May 23rd, 2022 by

Transparency reigns as one of the pillars of good PR, so it only seems natural to lean into rather than run away from a recall.

Bad Facts Hound Parliament, Deshaun Watson and the Cleveland Browns

May 18th, 2022 by

Some PR crises spring from bad facts, elements in a situation that are difficult to deny. We examine how they influenced two crises.

Starbucks Labor Controversy Sparks Discussion About Unionizing and Company Reputation

May 17th, 2022 by

Starbucks Workers United made claims against Starbucks in Buffalo, N.Y., that accused the company of interfering with employees working to unionize. 

Reach Out Now to Unusual Sources of Help for a Crisis

May 17th, 2022 by

The friends and relationships needed during a PR crisis often are far different from the partnerships you focus on when operating at normal times. Often, the individuals and institutions that are best positioned to provide support when you have problems are quite different from those you and your company engage with on a day-to-day basis. The problem is most companies not only fail to build those bridges, but they also do not even know who these entities are or where to start.

Acknowledge Mistakes Promptly, Then Issue an Authentic Apology and Action Plan

May 16th, 2022 by

Too often, what many perceive as the end of a PR crisis, the apology, seems formulaic. The company or person admits they’ve done something wrong, issues an apology and all is forgiven. We discuss whether an apology remains important in PR crisis work with Nicki Gibbs, chief strategy officer, Beehive Strategic Communication, and Dr. Kerry O’Grady, faculty director and associate professor, Georgetown University School of Continuing Education.

Consumers are stressed about the current financial market.

Financial Industry Free Fall Engages the Communicators’ Cavalry

May 10th, 2022 by

Communicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients. 

McKinsey, Balfour Beatty: Is it so Hard Coming Up with a Good Excuse These Days?

May 3rd, 2022 by

Several congressional hearings prove companies aren’t heeding crisis communication basics. The results are awful.

PRNEWS Crisis Summit Mixes Global Scenarios with Reality

March 10th, 2022 by

Some industry conferences are insular, oblivious to external events. That wasn’t so at the recent PRNEWS Crisis Management Summit in Miami Beach.

Ukrainian President Zelenskyy speaks at podium

Zelenskyy, Ukraine Winning War of Information, PR

March 2nd, 2022 by

From a news and information delivery perspective, President Zelenskyy and the Ukrainian people are conducting a master class in the utilization of modern communications tools to inform the public about crisis.

PR Advice for Openly Political Artists: Know the Consequences

March 1st, 2022 by

PR advice is clear for artists who work globally and are openly political: know the consequences. Several Putin allies are learning this the hard way.