Crisis Management

trump at microphone

Why Saying Nothing Sometimes is a Good PR Strategy

September 27th, 2021 by

It’s natural to want to respond fast to a negative story. However, patience sometimes is a better course, as one or two bad stories often fail to grow into a full-blown PR crisis.

How Astrology Can Help Communicators Prepare for a Crisis

September 24th, 2021 by

The communication planet, Mercury, will appear to orbit backward soon. Similar to anticipating a PR crisis, planning for it now can help.

Threats Rarely Work: A PR Lesson from HBO’s ‘Succession’

September 20th, 2021 by

Bad stories rarely blow over or become tomorrow’s bird cage liner. Addressing them directly, promptly and truthfully usually is your best route.

Rise in Social Media Use During Pandemic Has Quickened Crisis Response Time

September 20th, 2021 by

How has this moment influenced crisis, if at all? What crises can we expect to see in the next few months? We asked Justine Griffin, principal, Rasky Partners and Edward Segal, author, Forbes columnist and principal, Edward Segal Communications.

Have You Simulated Issues and Crises for 2022? Do It Now

September 20th, 2021 by

You thought the last few years were challenging for crisis communication? Sure, we had a global pandemic and massive political upheaval. Disinformation and truth distortions reached record levels. Don’t forget the unprecedented changes to our planet. But, you haven’t seen anything like what awaits us in 2022.

Disaster/Emergency Communications Prep Must Happen Year-Round

September 20th, 2021 by

Clearly, PR pros should update crisis communication plans to assure that weather and natural disasters are considered more likely, even in unlikely regions and at unexpected times of year. For organizations that lack a disaster communication or operation plan, there are free resources online that make planning much easier.

United States Capitol building

PR Lessons from President Biden’s Afghanistan Pressers

September 3rd, 2021 by

Communicating the withdrawal from Afghanistan included PR lessons, both what to do in a crisis and what to avoid. Here is a look at a few.

Tulane University

Tulane Damaged by Ida and a Social Post

August 31st, 2021 by

Tulane University took to social media as part of its communications plan with students and the public and faced a real backlash for messaging regarding its decision. 


Peloton: More Evidence That Prompt Truth-Telling Wins

August 27th, 2021 by

Obfuscating bad facts is one way to survive a crisis. Unfortunately, it’s often not a good long-term strategy.

PRNEWS talks with VP of communications at American Red Cross

[VIDEO] Elizabeth Penniman, VP, Communications, the American Red Cross, Talks Crisis Preparedness

August 25th, 2021 by

PRNEWS Live welcomed Elizabeth Penniman, vice president of communications at the American Red Cross. Penniman discussed crisis adaptability across multiple natural disasters and National Preparedness Month.