Crisis Management

PRNEWS staff talks about PR opportunities and blunders in 2020.

[VIDEO] PRNEWS Staff Wraps Up 2020 PR Opportunities and Blunders

December 17th, 2020 by

This week on LinkedIn Live the PRNEWS staff gave its 2020 wrap-up. They talked about notable campaigns, missed opportunities and changes for 2021.

media relations technology

Lessons for Crisis PR from Breach of CyberSecurity Firm FireEye

December 11th, 2020 by

In a sense, the public has become inured to data breaches. Everyone seems to have one. Yet when one of the world’s top cybersecurity companies gets hacked, it’s a very serious situation. Fortunately, cybersecurity leader FireEye was transparent in communicating its breach, which it said occurred “recently.”

UnitedWay fundraising page on MobileCause

Fundraising Platform Outage Creates GivingTuesday Crisis

December 3rd, 2020 by

Unfortunately for many organizations that use the MobileCause platform, its GivingTuesday outage caused challenges. Worse, it took too long to find out what was wrong on the biggest giving day of the year. While the company provided updates via Twitter, it did not release its first email statement to users until hours later.

Paging Boston Market: When a Company Goes MIA During a Crisis

December 1st, 2020 by

A PR crisis is bad enough. It’s worse when one occurs on a holiday and potentially ruins your customers’ holiday. That’s the time to act promptly, apologize sincerely and attempt to win back loyalty and trust. Apparently, that’s not how Boston Market is managing its turkey of a Thanksgiving.

cruise during COVID

How a Small PR Firm Handled a Crisis at Sea and a Global Media Frenzy at the Pandemic’s Start

December 1st, 2020 by

[ Editor’s Note: Having a plan is the minimum requirement for crisis pros. That’s not always possible as veteran brand communicator Bobbie Carlton tells us in this Q&A.] PRNEWS: Give us the scenario

Rushing to Return to Normal After a Crisis is a Risky Move

November 30th, 2020 by

The goal of crisis management is to return as quickly as possible to business as usual, right? Actually, regaining public trust might be a better target. However, regaining the public’s trust takes time. In addition, it requires a change story that’s communicated consistently during the transition to normalcy. A good example is Chipotle, which continues to communicate its change story. The brand is a Wall St darling again.

covid-19 virus

How AstraZeneca Spun Its COVID-19 Crisis

November 30th, 2020 by

AstraZenica committed classic crisis PR mistakes last week with its initial announcement about its coronavirus vaccine. Its incomplete reporting to the media led to several subsequent statements that could degrade trust in the company and its vaccine.

Retired Army PAO Offers a Novel Way to Approach PR Crisis

November 25th, 2020 by

One of the most enjoyable parts of PR and communication is that you’re constantly learning, even when doing pleasure reading. In this post from Crisis Insider, we learn about two novels with fictional PR crises at their center. While these novels offer fictional crises, the lessons they offer PR pros are real and useful.

Ring Video Doorbell Recall

Ring Fails to Put Consumers First With Doorbell Recall

November 12th, 2020 by

The Ring recall may prove daunting, as it appears to place responsibility on the consumer. Not only is support information hard to find on Ring’s website, but the company blames faulty installation for any fires, not the doorbell.  

A Look at Less-Publicized PR Crisis Communication Tips

November 10th, 2020 by

There are often-repeated facets of crisis management, including readiness tactics such as having a crisis plan and practicing it routinely. In this interview with Professor Terry Hemeyer, we examine other less-publicized crisis elements, including the crisis pro’s demeanor, failing fast and Truth Squads.