Digital & Technology

SXSW sign at Austin Convention Center

Technology, Takeaways and Tacos: A Take on SXSW

March 24th, 2023 by

A PR pro experiences SXSW for the first time and shares her key takeaways.

Majority of PRNEWS readers polled say they will use TikTok despite impending bans.

Despite Possible Ban, Majority of Brand Communicators Continue to Use TikTok

March 21st, 2023 by

To TikTok or not to TikTok? That is the current question many brands and organizations face as rumors swirl that the United States federal government may put a nationwide ban on the popular app. 

Tech PR Industry Must Work Fast, But Also Be Agile and Proactive

March 20th, 2023 by

In this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.

Gen Z on phones

New Ways of Reaching Gen Z

March 6th, 2023 by

Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.

Brain made with shining wireframe above multiple blockchain cpu on circuit board 3d render.

How Technology Can Be a Force Multiplier in PR

February 27th, 2023 by

The idea behind a force multiplier is simple: How do we make an individual sailor, soldier, or marine more effective? Our contributor, formerly of the U.S. Navy, proposes that PR practitioners use use technology as the force multiplier it is.

PR Council Eyes AI Guidelines; Pushes Broad Talent for Agency Growth

February 7th, 2023 by

PR Council leaders say its board soon will discuss issuing guidelines for generative AI. In addition, they believe PR agencies must tap more talent, including data analysts, so they can maintain growth.

Generative AI’s a Good Writer Now, But its Real Value for PR is Much Bigger

February 7th, 2023 by

Generative AI writes better than some PR pros already. Yet writing is just one benefit ChatGPT-related devices offer communicators. Eventually generative AI will help PR pros in myriad areas, the author argues.

chatGPT creating a customer service message

How Should Communicators Use ChatGPT?

January 25th, 2023 by

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

CHAT GPT conversation method illustrations on mobile hold by hands

Explainer: What is ChatGPT?

January 18th, 2023 by

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

Proactive Approach and Monitoring are Best Defenses Against Misinformation    

December 6th, 2022 by

Attacking misinformation and disinformation before they spread is the best approach, says Stefan Rollnick, a misinformation specialist. His top suggestion is deploying a monitoring regime so PR pros know their audience so well, it’s clear when misinformation or disinformation are spreading.