Digital & Technology

image_pdfimage_print
chatGPT creating a customer service message

How Should Communicators Use ChatGPT?

January 25th, 2023 by

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

CHAT GPT conversation method illustrations on mobile hold by hands

Explainer: What is ChatGPT?

January 18th, 2023 by

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

Proactive Approach and Monitoring are Best Defenses Against Misinformation    

December 6th, 2022 by

Attacking misinformation and disinformation before they spread is the best approach, says Stefan Rollnick, a misinformation specialist. His top suggestion is deploying a monitoring regime so PR pros know their audience so well, it’s clear when misinformation or disinformation are spreading.

2023: A Growth Year for PR, But Also More Crises, Labor Issues and Internal Communication

December 2nd, 2022 by

Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.

A Mixture of High- and Low-Tech Solutions Can Overcome Deepfakes

November 15th, 2022 by

 As crisis PR pros know, effective messaging and corporate reputation depend, in large part, on earning audience members’ trust. Dropping deepfakes into the equation certainly complicates PR maxims concerning trust. Accordingly, deepfake technology is making the battle against disinformation more formidable.

Explainer: What is the Metaverse?

November 8th, 2022 by

As part of our Explainer series, PRNEWS offers brief thoughts about the metaverse and its potential implications for communicators and brands.

PRNEWS chats with Ketchum representatives on LinkedIn about measurement strategy for 2023.

[VIDEO] PRNEWS Live Talks Measurement for 2023 with Ketchum

November 1st, 2022 by

With the word “recession” looming over the U.S. economy, Ketchum provided insight into how measurement and data-driven planning can optimize strategy.

How PR and Marketing Can Ensure AI is Useful and Avoid Data Overload 

October 26th, 2022 by

AI offers PR and marketing tremendous potential for providing useful business insight. Yet applying AI without proper consideration for useable results will yield unmanageable data sets.

woman thinking and wishing

Integrated Marketing Needs PR. And Now!

October 3rd, 2022 by

It’s imperative that PR be part of integrated marketing. Making that happen requires that PR focus more on measurement, technology and critical thinking, writes Anna Ruth Williams.

Communicators: Prepare Now for a (Potential) Federal Data Protection Law

August 23rd, 2022 by

The savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.