Digital & Technology

Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be… Continued

RSS—short for Real Simple Syndication—has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool… Continued

•    Make any corporate blog a collaborative effort. Include corporate communications, product groups, investor relations and information technology. Since online audiences converge, everyone needs to be on the same page, and you should have the… Continued

MobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the other financial burdens of running a business. But with the increased use of the… Continued

Once a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element… Continued

Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision’s study of the top 20 national magazines and newspapers shows that over the last 5… Continued

With the downturn in the economy encompassing nearly every aspect of our lives, businesses large and small are feeling the pinch. MarketingSherpa recently published a survey (as reported by newsandexperts.com) stating that over 60% of… Continued

Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today’s 2.0 world can be a challenge, but Joanna Kulesa… Continued

It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they… Continued

Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase… Continued