Okay, so you want to take advantage of the social media phenomenon but you don’t know exactly how to get started. You also don’t know what type of metrics you should be on the lookout for when threading your way through the blogosphere. Fear not! Help is on the way.
Digital & Technology
Understanding Social MediaNovember 14th, 2007 by Iris Dorbian
Quick TipsNovember 8th, 2007 by Iris Dorbian
Leading marketers at a recent advertising conference offered up some helpful advice and tips.
Social Media Branding on a BudgetOctober 25th, 2007 by Iris Dorbian
Yes, you’re curious about using social media tools in your campaign. But is there a way to do it without emptying your company coffers? There sure is.
Five Ways To Use Ad Networks More EffectivelyOctober 18th, 2007 by Iris Dorbian
In recent years, ad networks have become used more frequently as platforms for delivering effecting marketing campaigns. Not only can they generate more impressions within a constricted timeframe but the ad networks offer a repetition… Continued
10 Search RulesOctober 17th, 2007 by Iris Dorbian
In the world of online marketing, search has become a critical strategic instrument. Widely used by untold numbers every day, search’s increasing importance in marketing campaigns cannot be overestimated. The following article outlines 10 rules… Continued
Digital PR: The Advertising vs. PR ModelOctober 10th, 2007 by PRNEWS
Ever wonder what the differences are when advertising and public relations are competing against each other? Oral tradition has it that media placement through public relations is anywhere from slightly to greatly more effective compared… Continued
The Digital Image: Adding Online Comms to Rebranding EffortsSeptember 10th, 2007 by PRNEWS
How did Visa – one of the best-known brands in the world – pull its rebranding off with such grace?
How To…Identify and Engage Online InfluencersAugust 27th, 2007 by PRNEWS
While the term Web 2.0 was first introduced to our lexicon in 2003, certain parts of the anatomy of the perceived "second-generation" of the Web have been around for 10 to 15 years (or more).… Continued
Brand Aids: How To Launch Your Brand Into CyberspaceJuly 30th, 2007 by PRNEWS
The ubiquity of today’s strongest and most reputable brands – among them Lego, IKEA and Barilla, according to the 2007 list of Forbes Most Reputable Companies – is in large part due to stalwart communications… Continued
Listen Up: The Blogosphere’s Golden Boy Schools PR On Digital’s Inside TrackJune 18th, 2007 by PRNEWS
When Robert Scoble, former member of the Channel 9 MSDN team (Microsoft’s discussion forum used to promote conversations among Windows users), announced he would be leaving the corporation to join Podtech.net as VP of media… Continued