Digital & Technology

Kraft Macaroni & Cheese

Kraft Navigates Social Backlash from ‘Send Noods’ Campaign

October 15th, 2020 by

Not everyone is game for sexy mac n’ cheese. Kraft Heinz celebrated National Noodle Day by encouraging Kraft Macaroni & Cheese lovers to “send noods.” The provocative promotion included a blurred picture of a bowl of mac and cheese, and a play on the misspelling of “nudes.” For many, the joke flopped. Moreover, a recent survey about brands and humor indicates levity is a risky tactic when consumers are dealing with a pandemic and social and electoral upheaval.

virtual press conference

How to Conduct a Successful Virtual Press Conference

September 8th, 2020 by

When COVID-19 shut down most in-person communication, the traditional press conference just didn’t cut it any more.

Communicators’ Headache: Keep Track of Changing Privacy Regulations

September 1st, 2020 by

PR pro Stephen Payne offers an update on what communicators need to know about the CCPA and European Union data privacy rules. In short, there’s a lot to monitor and regulation seems to change almost daily.

leveraging AI

How PR Pros Can Benefit from Leveraging AI

August 25th, 2020 by

During an Aug. 25 webinar hosted by PRNEWS, panelists discussed the benefits of including AI in their communications strategy. The technology, they said, does not exist as the be-all solution for anyone’s needs. Instead, it provides a helpful boost where needed, particularly for PR. 

Goodyear-Trump Debacle Offers Plenty of PR Lessons

August 21st, 2020 by

A household name found itself having to explain what seemed to be a typical workplace guideline this week. An employee for Goodyear Tire and Rubber Company shared a photograph of a slide, allegedly from a corporate diversity training session. The resulting political brouhaha offers several takeaways for PR pros.


DNC Can Teach Communicators About Virtual Event Dynamics

August 17th, 2020 by

Traditionally touted as a celebration for political buffs of all things blue and democratic, the Democratic National Convention will certainly boast a different feel this year, as guests and the nominee’s acceptance speech will be broadcast nationally, but conducted virtually. No former U.S. president Bill Clinton fawning over falling balloons. No real-time booing of Sen. Ted Cruz. No Al Gore swooping in for a spontaneously awkward kiss with Tipper. Because of the coronavirus, it will certainly be a much different experience to watch or stream. 

How to Shift PR Plans to Succeed at Virtual Trade Events

August 2nd, 2020 by

No doubt the pandemic has narrowed choices for brand communicators, especially those accustomed to decamping to Las Vegas every January for CES. With the task of creating and maintaining brand images, communicators will have to change their PR plans for all-digital events, such as CES. A CES veteran, communicator David Wolpert offers tips on how to do this successfully.

[VIDEO] PRNEWS talks to Lou Dubois of Hilton about brand responsibility during COVID

July 22nd, 2020 by

PRNEWS welcomes Lou Dubois, Director of Editorial Content for Hilton to talk about brand responsibility during COVID and delivering that sentiment in messaging.

AMEC Summit is Virtual Yet Vital as Macnamara Tackles Misinformation

July 8th, 2020 by

The start of the AMEC Global Summit featured a terrific talk from well-known academic Jim Mcnamara. The Australian professor highlighted research from his new book, which looked at misinformation in various forms. A multi-faceted approach is needed to combat the scourge, he said.


Everything PR Pros (and Brands) Need to Know About Deepfakes

July 6th, 2020 by

Using AI to create realistic but deceitful video content, known as a deepfake, is rapidly moving into the business world. As such, communicators need to know how to recognize and combat deepfakes to protect their business and the brands they represent. Kglobal’s Ellen Huber offers tips and tactics.