For Black History Month, we asked PR pros about DEI years since George Floyd’s murder. Some companies still see DEI as a nice-to-have instead of as a vital part of the business, they said.
Diversity, Equity & Inclusion
We asked Tristen Norman, head of creative insights, Americas at Getty Images, to discuss how consumer insights inform brands’ visual focus. In addition, we discussed the role that visual communication has on challenging stereotypes and the importance of visual representation in stories.
The end of the calendar is a good time for making predictions and wishes. As we do each year, we asked PR pros for predictions. In addition, we asked them what their PR-related wishes for 2023 are. Here’s what they said.
Overall, the mood of our PR prognosticators is upbeat as they anticipate PR continuing its recent ascension into 2023.
PRNEWS and Candace Hamana, principal, Badger PR, and founder, Indigenous People’s Public Relations Association, discussed Native American representation in communications.
A prompt response is a hallmark of crisis communication. The NBA and the Brooklyn Nets waffled on their initial responses to Kyrie Irving’s antisemitic posting. Have they run out of time to act?
Ageism in messaging can be bad for business. Research shows that 56 cents of every dollar spent comes from the 50-plus community.
As we celebrated Hispanic Heritage Month, PR pro Marco Gonzalez discussed regaining trust in the wake of the LA City Council debacle.
As Hispanic Heritage Month ends Oct. 15, we find a mix of diversity and unity can help PR and marketing craft more effective messages.