From a PR viewpoint, the majority owner of Washington’s football team continues to fumble. The latest issue is a long-standing argument over changing the team’s name. Finally, team owner Daniel Snyder has agreed to review the issue. For two decades he’s ignored PR best practices. Will he change his ways this time?
Diversity, Equity & Inclusion
[VIDEO] Tracey Wood Mendelsohn on PR Campaigns Promoting Equality
July 2nd, 2020 by PRNEWSPRNEWS welcomes guest Tracey Wood Mendelsohn, president and CEO of the Black Public Relations Society of New York to talk about PR campaigns promoting equality throughout history.
Recruitment and Retention in PR Continue Despite COVID-19
July 1st, 2020 by Seth ArensteinAn article on recruitment and retention? Now, in the midst of record unemployment? As it happens, PR is moving ahead with recruitment, though on a reduced level, yet retention is alive and well. We find out how two firms, one large, the other mid-size, are doing.
Adidas Faces Uphill Battle After HR Head Leaves Amid Diversity Shortfalls
July 1st, 2020 by Sophie MaerowitzOn June 30, Karen Parkin, the global head of human resources for Adidas, stepped down after allegations surfaced from employees—not for the first time—that she failed to promote diversity within the company. In a moment when the nation is hyper-sensitive to racial inequality in any form, the move is a high-profile example of a company publicly attempting to start transformation from the top.
Using Measurement to See Whether Brands Walked the Talk on #BLM
July 1st, 2020 by Mark WeinerIn August 2019, Business Roundtable released a statement on the purpose of a corporation (see PRNEWS, September, 2019). More than 180 CEOs, some from America’s largest firms, committed their companies to
LGBTQ PR Pros Discuss How Their Experiences Shaped Communications
July 1st, 2020 by Shelley SpectorIn honor of Pride Month, the Museum of PR held a forum where PR pros who are members of the LGBTQ+ community discussed how the industry has helped raise awareness around Pride. In addition, they spoke about their experiences being PR pros and members of the LGBTQ+ community.
New FleishmanHillard Chief Diversity & Inclusion Officer: We Need Substantive Change
July 1st, 2020 by PRNewsAs part of our series of interviews with senior PR pros in new positions, we spoke recently with Emily Graham, FleishmanHillard’s first chief diversity & inclusion officer. During her 15-year career, Graham says she’s seen no evidence that PR has made strides toward diversity. Actions not words are needed now, she says.
LGBTQ Experiences Shape Communications
June 29th, 2020 by Shelley SpectorAs Pride Month concludes tomorrow, the Museum of PR will convene a group of PR’s LGBTQ+ leaders for a discussion about the role of communication in the movement’s past, present and future. We offer perspectives on work and life of some of the scheduled panelists.
Pride, Politics and Communication: A Q&A with Mayor Annise Parker
June 28th, 2020 by Ed PattersonAs Pride Month comes to a close, we offer this interview of Annise Parker, the first openly LGBTQ mayor of a major American city. Parker now heads Victory, a bipartisan group that recruits and helps elect LGBTQ+ candidates. She tell H+K Strategies’ Ed Patterson how communication is part of Victory’s work.
PRNEWS GRADES: Pride Edition
June 26th, 2020 by PRNEWSThe PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Pride campaigns.