Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.
Diversity, Equity & Inclusion
PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.
George Floyd’s killing in May 2020 raised DEI’s profile. Still, our roundtable participants say words not action dominate the space today.
From a communication perspective, Roe v Wade messaging is carefully complex. For years, standard practice for in-house communicators and agency PR pros urged silence on political and social issues, at least publicly. That won’t work… Continued
Juneteenth, an historic holiday celebrated June 19, commemorates the emancipation of enslaved Black Americans. Begun in Galveston, Texas, in 1865, it is recognized annually in parts of the United States. Last year Juneteenth became a… Continued
We’re back at Cannes Lions after several years of being away and I’m feeling ambivalent. Whenever we return to places that we haven’t experienced since the pandemic, we tend to compare our experiences to a… Continued
Certainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign, a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued
One of the outcomes of the ‘Don’t Say Gay’ bill is the suppression of storytelling. As such, PR pros have an incentive to challenge it.
If your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.