Diversity, Equality & Inclusion

DEI Initiatives

Checking in on DEI: The Work Is Just Beginning

November 12th, 2020 by

DEI initiatives permeate the PR industry. Are they effective? A recent survey finds 74 percent of respondents saying they are optimistic about their organization’s commitment to DEI. However, only 53 percent say DEI training is required, and 40 percent report their organization’s budget does not fund DEI. The enthusiasm for DEI exists, but the industry has a long way to go. 

Is Your Brand Accessible to the Disabled? If Not, You’re Missing a Significant Opportunity

November 3rd, 2020 by

October marked the 75th anniversary of National Disability Employment Awareness Month. To celebrate, we spoke with Rachel Carver, a senior PR specialist at Outlook Business Solutions.

PR Needs Long-Term Commitment to Diverse Hiring and a Culture of Retention, WE’s DEI Head Says

November 3rd, 2020 by

Female-led WE Communications has an enviable track record on gender diversity. Last week it named 20-year WE veteran Elizabeth Herrera Smith EVP and head of diversity, equity and inclusion (DEI). We asked about ways PR can bolster its ethnic diversity and how small and mid-size communication shops can kickstart DEI.

[VIDEO] PRNEWS Talks to Michelle Ngome, President of African American Marketing Association, About Brand Diversity

October 26th, 2020 by

PRNEWS Live welcomed Michelle Ngome, president of the African-American Marketing Association, as our guest. We discussed the continual actions companies and brands are taking to improve DEI, particularly during this Global Diversity Awareness Month.

multicultural workforce

Tips to Bolster Multicultural Communication Internally

October 20th, 2020 by

In the wake of the George Floyd killing and the rise of #BlackLivesMatter, numerous companies issued statements supporting Black and Brown communities. Unless these statements are matched with internal communication and action, they risk doing harm to employees, argues Tamon Geroge, co-founder & CEO of Creative Theory Agency. He offers tactics for such action.

How Communicators Can Lead the Way on Diversity and Inclusion

October 16th, 2020 by

Organizations, large and small, can work to better understand and improve their D&I practices and seek change. Communicators can lead in these efforts, the co-chairs of PRSA’s Diversity & Inclusion Committee argue in this essay that honors Global Diversity Awareness Month.

How PR Can Move Beyond National Hispanic Heritage Month

October 14th, 2020 by

It is important to celebrate National Hispanic Heritage Month, but it’s also imperative to look beyond that toward the work needed to include all parts of the Latinx community, including Afro-Latinos. Here are some ways PR pros and their organizations can increase inclusion.

Tips for How Communicators Can Bond with Hispanics

October 13th, 2020 by

In honor of National Hispanic Heritage Month (Sept. 15-Oct.15), we asked Yesenia Reinoso, a 2020 “15 Under 35” honoree (PRSA-NY), to offer tips for communicating with the Hispanic market. As is the case in other markets, authenticity is one of the most important characteristics to ensure your brand bonds with Hispanic consumers.

Christopher Columbus

Columbus Day or Indigenous People’s Day? Brands Decide

October 12th, 2020 by

Christopher Columbus could use a new PR campaign. Brands and organizations seem to be acknowledging this trend and embracing Indigenous Peoples’ Day to honor tribes that populated the frontier of America. We look at several campaigns acknowledging the holiday(s) today.

Posts from Sports Dominated Political-Social Category on Instagram January-September 2020

October 6th, 2020 by

It’s not news that 2020 seems destined for the history books. A global pandemic, protests against systemic racism and a critical election are some of reasons consumers insist brands take stands. Ben & Jerry’s and… Continued