Diversity, Equity & Inclusion

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Screen shot of Carl Nassib Instagram post, supportive comments on the right side

Nassib’s Coming Out Video Sets Precedent for NFL Player Communication

June 22nd, 2021 by

Raiders player Carl Nassib became the first active NFL athlete to publicly announce he is gay on June 21. Solidarity, simplicity and coordination of messaging were key to the league’s communications strategy.

Emily Graham, keynote speaker for PRSA-NY

Omnicom Exec Sees Pandemic and Social Media as DEI Catalysts

June 17th, 2021 by

Omnicom’s chief equity officer Emily Graham delivered an impassioned keynote to the PRSA-NY DEI event about how the pandemic and social media helped catalyze change throughout the past year.

As Juneteenth Becomes Federal Holiday, Communication Issues Remain

June 16th, 2021 by

Juneteenth seems all but certain to become a federal holiday. Still, it seems likely some companies will resist making it a paid holiday/day off. As usual, communicators will need to navigate the waters carefully. Those who spoke with us advocated using the day to raise issues and offer education.

LinkedIn Live with PRNEWS host

[VIDEO] Alexander Slater, Founding Partner, Clyde Group, on Pride Month, DEI and ‘The New Age of PR’

June 16th, 2021 by

PRNEWS Live welcomed Alexander Slater, Founding Partner at Clyde Group, to chat about Pride Month, DEI and ‘the new age of PR.’.

DEI

Lessons Earned: A Moment at a Funeral Taught Me Everything About PR

June 9th, 2021 by

We often forget what the letter R in PR entails. ‘PR is a relationship business’ flows off the tongue so smoothly we sometimes fail to think about the phrase’s meaning. In this post timed for Pride Month, UNC assistant professor Joseph Czabovsky discusses how the importance of relationships was cemented in his memory.

Sophie Maerowitz and Spencer Harvey speaking in dual panels, PRNEWS logo on upper right

[VIDEO] Spencer Harvey, Communications Manager at GLAAD on Pride 2021 LGBTQ+ Messaging and Advocacy

June 8th, 2021 by

PRNEWS Live welcomed Spencer Harvey, communications manager at GLAAD. Harvey discussed GLAAD’s latest efforts to elevate LGBTQ+ visibility and online safety, including new initiatives with P&G, Kellogg’s and others.

Surveys Open PR Pros’ Eyes on Diversity, Gender and Profitability

June 7th, 2021 by

Surveys confirm what we think we know already. In addition, they can upend our thinking. The pandemic has resulted in a bevy of surveys for PR. We look at a few that deal with diversity, gender, profits and cyber attacks.

What Brands Still Don’t Understand About Pride

June 2nd, 2021 by

In some cases, companies remain ignorant about how to mark Pride Month. Thing is, there is no one correct way to do it. Take a stand, be authentic and engage queer members in your community and staff. No queer staffers? Begin there.

LGBTQ PR Pioneers Share Keys to Ensure Pride-Focused Campaigns are Not Performative

June 1st, 2021 by

We asked Alex Slater, founding partner, The Clyde Group, and Christina Ferraz, founder, Thirty6Five how they’re advising companies around Pride month and what role PR should have in advancing careers of those in the LGBTQ community.

Awareness Indeed: Consumer Engagement with ‘Juneteenth’ Social Posts Jumps 4,000%

June 1st, 2021 by

As awareness for Juneteenth rose, so too did consumer engagement with the topic on social. Consumer engagement rose nearly 4,000 percent (May1-May 25, 2020 vs the same period in 2021), according to Shareablee data, provided exclusively to PRNEWS.