Explainers

IMC, also referred to as integrated marketing or integrated marketing communications, is a holistic approach to communication in which unified messages are shared across multiple channels. Our author breaks down the concept in the latest installment of our Explainer series.

Today our explainer series looks at how to define, assess and measure your audience.

However, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?

At first glance, the two terms, CSR and purpose may seem interchangeable.

It’s important, particularly in an era where traditional social media platforms are no longer the user juggernauts they used to be, to pay attention to where your audience is and why.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.

Our Explainer series looks at green hushing, when companies remain quiet about their sustainability commitments.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

This explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.

Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results