Internal Communication

Internal communication has become a critical part of how companies think about crisis. As we know, some of the best ways to limit damage from a crisis are planning and preparing. Thinking through potential crisis situations, creating a response plan and practicing regularly can help an organization reduce fallout from a crisis or reputation disaster, if not avoid it from happening in the first place.

Communications continues to be an essential function, particularly as companies, organizations and individuals continue to wade through pandemic challenges. The PRNEWS editorial team highlights some innovations and predictions we predict will be important for 2022. 

As public health entities raise the alarm around the Omicron variant, communicators face the daunting challenge of what to tell employees and the public.

Nearly 70 percent of communicators think they know what updates and information employees need. However, only 31 percent of employees agree, according to an Axios HQ survey. 

President Biden’s vaccine mandate may be finalized next week. To get ready, corporate PR pros should establish regular, transparent communication now.

They are among the most-asked questions now: What will the return to office (RTO) look like and when will it happen? For most companies, the truth is, ‘We’re not entirely sure.’

United Airlines has begun the termination process for unvaccinated employees, raising communications challenges at the executive level. Here are some external and internal comms takeaways from the move.

Due to the Delta variant, companies are cancelling or delaying return-to-office plans. Managers are scrambling to revise schedules. Employees are disappointed, confused and frustrated. Many were looking forward to in-person interactions with colleagues. In the face of lingering uncertainty and frustration, HR and internal communication teams will have their work cut out for them. How and what they communicate will play a key role in motivating employees.

As it did during the outset of the pandemic, internal communication once again will take center stage as companies get set to re-open offices. An emphasis on the basics of good communication will rule the day.

You can look at recent surveys in at least two ways: 2020 was an anomaly, so any survey results are suspect, or let’s dive in and see if assumptions about PR’s role during an usual… Continued